Entain Welcomes ASA’s Reversal of Ladbrokes Advert Ruling iGame

Entain Welcomes ASA’s Reversal of Ladbrokes Advert Ruling

(AsiaGameHub) - Entain has expressed its support for the decision by the Advertising Standards Authority (ASA) to overturn a previous ruling that found a Ladbrokes advertisement potentially had strong appeal to people under the age of 18 and violated the BCAP and CAP Code. ‘Ladbucks’, the operator’s in-game currency for free-to-play titles, was the focus of the Entain-owned brand’s advert, which was broadcast on TV on 17 December 2024 and on video-on-demand platforms on 23 December 2024 respectively. A voiceover featured in the advert said: “This is a Ladbuck, the new way to get rewarded at Ladbrokes, and these are some of the 100 million Ladbucks that will be dropping weekly. Collect them on our free-to-play games and choose rewards like free spins, free bets and more. “Over 100 million Ladbucks dropping every single week. Plus, you can even use them to play your favourite games for free in our Ladbucks arcade. Like Fishin Frenzy and Goldstrike. Start collecting at Ladbrokes.com.” Visuals of coins marked with the initials ‘Lb’ appeared in the advert, alongside on-screen text that read ‘100m LADBUCKS’, ‘FREE BETS’ and ‘FREE SPINS’. Last June, the ASA sided with two complaints filed against Ladbrokes over the advert, claiming that the name and design of Ladbucks could appeal to minors because they bore similarities to ‘V-bucks’, the in-game currency for Fortnite, and ‘Robux’ used in Roblox, given the large number of under-18s that play these video games. As a result, the regulator ruled the advert broke gambling advertising rules, ordering the operator not to run the advert again in its existing form, and to avoid including content in future adverts that holds strong appeal to under-18s or aligns with youth culture. However, in a recent update, the ASA has now reversed that earlier decision. A spokesperson for Entain told iGaming Expert: “We welcome the ASA’s decision to overturn its original ruling on Ladbucks advertising. “The independent review has recognised that this was a responsibly designed marketing that does not have a strong appeal to under-18-year-olds.” Image: WD Stock Photos/Shutterstock In its updated ruling, the ASA noted that while the Ladbucks tokens had some shared features with other in-game currencies, their poker-chip styling ‘primarily reflected long-established gambling industry conventions’, was clearly different from V-bucks and Robux in its use of bright colours, and was not used in a way that made references to specific video games. “We considered that although the name Ladbuck alongside the token’s imagery created some parallels with in-game currencies popular with under-18s, those similarities were not obvious enough to make the ads likely to be of strong appeal to under-18s,” the ASA stated. “Those similar features were generic and did not invite an obvious comparison with the tokens used in Fortnite and Roblox. Therefore, we concluded the ads were not likely to be of strong appeal to under-18s.” The revised ruling added that no further action is required from Entain in relation to the Ladbrokes advert. Looking for more stories of this nature? Visit the new SBC Media YouTube Channel, SBC’s dedicated home for all multimedia content, where our team takes an in-depth look at the biggest stories across the sports betting, iGaming, affiliate and payments industries. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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PAGCOR urges regulators to act amid global uncertainty iGame

PAGCOR urges regulators to act amid global uncertainty

(AsiaGameHub) - The Asian gaming industry is facing significant pressure due to the ripple effects of Middle Eastern conflicts, prompting PAGCOR Chairman Alejandro Tengco to call for increased cooperation among regulatory bodies. With geopolitical instability driving up oil costs, the Philippine Amusement and Gaming Corporation (PAGCOR) head cautioned that these difficulties are impacting various regions, including Macau, Singapore, and the United States. During the Manila After Dark event, organized by Inside Asian Gaming in the Philippines, Tengco noted that the international gaming market is currently grappling with the consequences of the oil crisis. “It is vital for us to unite, maintain open dialogues, and provide mutual industry support,” he remarked. “These are challenging times for all,” he stated. “Gaming sectors across the globe are being hit by the oil crisis, and even advanced markets like the US, Macau, and Singapore are feeling the strain.” He further mentioned that PAGCOR is adapting to a more difficult economic environment to maintain stability while keeping responsible gaming as a primary focus. “PAGCOR will make the necessary adjustments. We must stay current with global trends and ensure that player protection remains our top priority.” Global oil supplies have faced major interruptions since the conflict began in February, causing prices to jump from roughly $70 to as high as $118 per barrel. As of now, oil is trading at approximately $97 per barrel. This ongoing volatility is a major point of concern for the international gambling sector. Specifically, visitor arrivals—particularly in Southeast Asia—are expected to decline due to flight path changes and more expensive airfare resulting from high fuel prices. As inflation affects household budgets worldwide, consumers are likely to reduce spending on leisure activities like gambling to cover essential costs. Furthermore, increased supply chain expenses are driving up the production costs of gaming hardware, adding to the financial pressure on casino operators. While the Department of Tourism in the Philippines reported a 10% year-on-year rise in visitors to 1.82 million during the first quarter of 2026, the full consequences of the geopolitical situation are expected to manifest in the coming months. Operators remain cautious Regulators are not the only ones preparing for a downturn in the Asian market; Genting Singapore has also informed its investors that it is keeping a close eye on the situation. In a statement to shareholders, the group noted: “Management is currently assessing various direct and indirect consequences, such as potential changes in global travel patterns, operating costs, and the general economic outlook. “Because the situation is fluid and unpredictable, it is too early to determine the exact impact on the Group. “We will continue to track these events and react as needed. In the long term, our diverse resort portfolio, solid financial standing, and Singapore’s reputation as a secure, regulated hub will help us navigate these uncertainties.” Elsewhere, the Macau government has indicated it may subsidize travel from Guangzhou Baiyun International Airport to encourage more visitors. While travel to Hong Kong—which has a similar subsidy program—has been affected by the conflict, flight schedules to Guangzhou have remained mostly stable. Regarding the new initiatives, Macau’s Secretary for Economy and Finance, Tai Kin Ip, stated: “The MSAR Government is committed to expanding its tourism offerings, hosting major events, upgrading infrastructure, and intensifying marketing efforts.” With the economic repercussions of the war expected to persist for years, Tengco reiterated that PAGCOR is ready to evolve its strategies to remain resilient in a changing global landscape. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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iGP Embraces Optimove Partnership to Enhance Marketing and Player Engagement iGame

iGP Embraces Optimove Partnership to Enhance Marketing and Player Engagement

(AsiaGameHub) - iGP has enhanced its marketing offerings by forming a new alliance with Optimove. This cooperation will enable iGP's partners to leverage Optimove's technology to bolster CRM marketing and player engagement by activating player data. Adi Dagan, Senior Director of Partnerships at Optimove, commented: “This partnership equips operators using iGP solutions with positionless marketing, providing richer insights into their players, the capacity to generate personalised assets, and the autonomy to engage and expand within a highly competitive environment.” iGP states that operators can feed real-time player data directly into Optimove’s segmentation, analytics, and marketing automation tools. This will allow them to launch campaigns, improve the personalisation of player experiences, and increase player value. iGP stressed that applying player data in this manner can help address the difficulties stemming from increasing acquisition costs and the fight for players' attention. Jovana Popovic Canaki, Chief Executive Officer of iGP, characterized the new alliance as reinforcing the core of iGP’s platform solution. This move aligns with the company's ongoing shift to focus exclusively on being a B2B technology provider. “Together we are enabling operators to activate their player data, personalise engagement at scale, and drive stronger long-term growth,” she added. Trading on honesty and integrity Last month, iGP’s Chief Marketing Officer, Michael Baker-Mosley, discussed with iGaming Expert the importance of platform providers like iGP establishing realistic expectations for clients to prevent 'over promising and underdelivering'. He said: “In reality, launching a new platform takes two to three months, which is a reasonable timeframe. However, some promise operators four weeks, and we are aware of deals we lost where the platform went live a year later. “Delivering truly powerful gaming experiences requires time. This is a frequent topic in B2B discussions, but less common in B2C. The product landscape is becoming more uniform, with operators now competing on the experience they offer, rather than the product itself.” “If every operator has the top 10 slots globally, the competition shifts to brand and experience. Achieving this successfully and entering a new market demands both time and investment.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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Rank reports growth in digital and retail sectors while navigating RGD headwinds iGame

Rank reports growth in digital and retail sectors while navigating RGD headwinds

(AsiaGameHub) - Rank Group is confident in achieving its medium-term objective, having implemented measures to mitigate the impact of April’s remote gaming duty (RGD) increase to 40% in the UK market. The operator has enacted ‘significant savings in above-the-line marketing spend, supplier costs, and headcount reductions’ to lessen the effect of the remote gaming duty increase, while customer incentives and performance marketing spend have been safeguarded. Richard Harris, serving as Interim Chief Executive Officer following John O’Reilly's departure, commented: “Having implemented the actions required to mitigate much of the impact of higher RGD in our UK digital business, and with clear plans in place to drive sustainable revenue growth, the group is well placed to deliver the medium-term objective of generating at least £100m operating profit.” Rank reported in its third-quarter results for the three months ending 31 March 2026, that digital like-for-like (LFL) net gaming revenue (NGR) rose by 4% year-over-year (YoY) to £60.9m. Regionally, UK operations grew by 2% YoY, while international operations improved by 14% YoY following platform and customer proposition changes over the past year. Venues’ LFL NGR was up 6% YoY to £144.5m, resulting in group LFL NGR increasing by 5% YoY to £205.4m. Across venues, Grosvenor LFL NGR was up 5% YoY during the quarter, with growth expected to continue in Q4 despite uncertainty surrounding international travel. Gaming machines rose by 10% with ‘significant room for further improvement’ as more machines are optimised. Image: Rank Group Mecca venues LFL NGR increased by 5% YoY, while double-digit operating profit in 2026/27 has been boosted by the abolition of bingo duty. Enracha venues LFL NGR improved by 9% YoY following a 27% uptick from gaming machines. Harris added: “It was pleasing to see continued revenue growth across all businesses and strong profit conversion in Q3, despite a tough macroeconomic backdrop. The results demonstrate the resilience of the business, the strength of the customer proposition and the growth initiatives we have in place.” Looking ahead, Rank expects ‘further year-on-year revenue growth in Q4 and full-year LFL underlying operating profits are expected to be at least £68m’. This figure accounts for energy cost volatility as it is ‘not expected to have a material impact on profitability in 2025/26 or 2026/27’. Rank will publish its preliminary results for the full year on 13 August 2026. For more stories like this, explore the new SBC Media YouTube Channel, the central hub for all multimedia content from SBC, where our team provides in-depth analysis of major developments across the sports betting, iGaming, affiliate, and payments sectors. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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تمويل هيئة الألعاب الهولندية لمشاريع مواجهة الضرر المرتبط بالقمار iGame

تمويل هيئة الألعاب الهولندية لمشاريع مواجهة الضرر المرتبط بالقمار

(AsiaGameHub) - أعطت الهيئة الهولندية للعب الألعاب (KSA) منحًا لخمسة مشاريع جديدة تركز على منع الأضرار المرتبطة باللعب، كما أعلنت الهيئة في يوم الثلاثاء. تم تمويل هذه المشاريع، التي تقوم بها Anonymous Gamblers Foundation و Gamblers’ Environment Foundation (AGOG)، Dutch Association for Psychiatry (NVvP)، Trimbos Institute و Naast Foundation، من خلال صندوق الوقاية من الإدمان (Verslavingspreventiefonds، VPF) الذي تديره KSA. أنشئ هذا الصندوق في عام 2021، ويدعمه رسوم إضافية على المقدمين لمنتجات اللعب عالية الخطورة. أشارت KSA إلى أبحاث هولندية تُظهر أن حوالي 20% من الأشخاص الذين يمارسون اللعب يندرجون في فئات المخاطر المتوسطة أو العالية للإدمان على اللعب. ركزت الاستثمار الحالي على أربعة مجالات رئيسية: توسيع شبكات الدعم من قبل الأقران؛ تطوير إرشادات سريرية حول الإدمان؛ وتكامل الوقاية في البرامج الاجتماعية والصحية الموجودة. كما ركزت على توفير الدعم للمواقع العملية وال العائلات المتأثرة. المشاريع الممولة AGOG (Anonymous Gamblers and Gamblers’ Environment Foundation) ستستخدم AGOG التمويل لتدريب منسقين المجموعات، وتعزيز التطوير المهني، واختبار اجتماعات دعم أقراني رقمية. يهدف إدخال المجموعات عبر الإنترنت إلى توسيع توفر الدعم للأفراد في المناطق التي تفتقر إلى الاجتماعات الفعلية والذين لا يمكنهم الحضور شخصيًا. Dutch Association for Psychiatry (NVvP) ستطور NVvP إرشادات سريرية تتناول إدمان اللعب والالعاب. هذه الإرشادات أساسية لإعلام الممارسة الطبية النفسية. كما تستجيب مباشرة لاقتراحات من تقرير "اللعب مع الصحة" للمراسل الوطني للإدمان. Trimbos Institute تقوم المعهد بتنفيذ برنامجين تجريبيين. يبحث أحدهما عن دمج الوقاية من اللعب في مبادرة "Growing Up in a Promising Environment" (OKO). هذا يركز على الشباب، باستخدام مراجعات الأدبيات، مراقبة البيانات وشراكات بلدية. يستكشف البرنامج التجريبي الآخر منهجيات للصحابي العمل لتحديد الأعراض المبكرة ل문제ات اللعب بين الموظفين وتحسين مسارات الإحالة إلى الرعاية المناسبة، بناءً على الأطر الموجودة في الوقاية من استخدام المواد. Stichting Naast ستقدم Stichting Naast ويبينارات، استشارات فردية وبولتنات لاقارب الأفراد الذين يعانون من مشاكل اللعب. سيتم ربط الجهود بمنصة OpenOverGokken.nl. يهدف المبادرة إلى تحسين وضوح المعلومات و مسارات الإحالة لأفراد العائلات الذين يبحثون عن مساعدة. في جميع أنحاء أوروبا، أطلقت دول أخرى مشاريع تمويل مماثلة. أعلنت حكومة المملكة المتحدة تخصيص 25.4 مليون جنيه إسترليني لدعم مبادرات الوقاية من أضرار اللعب والصمود. وفقًا للقسم، تهدف المنح إلى دعم "استراتيجيات وقاية عادلة ومبتكرة". وصول القاصرين إلى منصات اللعب جاء تخصيص المنح في وقت الذي نشرت فيه KSA نتائج تحقيقها حول وصول القاصرين إلى منصات اللعب عبر الإنترنت القانونية في هولندا. وخلصت الهيئة الرقابية أيضًا إلى أن من "المستحيل تقريبًا" على الأقل من 18 عامًا التسجيل واللعب مع المشغلين عبر الإنترنت المرخصين تحت أنظمة التحقق الحالية. ومع ذلك، اعترف التقرير بثغرات تقنية منعزلة تسمح بالتجاوز وأكد أن المشغلين غير القانونيين يمثلون أكبر خطر على القاصرين. “تتأمل KSA بشدة في لعب القاصرين. لحسن الحظ، يبدو أن هذا يحدث نادرًا جدًا بين المقدمين المرخصين، ولكن لدينا إشارات واضحة أن هذا يحدث مع ذلك”، قال رئيس مجلس إدارة الهيئة الهولندية للعب الألعاب. “غالبًا ما لا تطبق المقدمون غير القانونيين أي معايير أو معايير منخفضة للتحقق من العمر وتعرضون إعلانات تستهدف هذه الفئة العمرية الشابة بشكل خاص، على سبيل المثال عبر TikTok. هذا ضار للغاية، وبالتالي تعمل KSA بجد لمناهضة العرض غير القانوني. “نحن أيضًا نركز بشكل أكبر على تعليم القاصرين لجعلهم يدركون مخاطر اللعب.” تتركز دول أوروبية أخرى أيضًا على تأثير اللعب على القاصرين. أعلنت النرويج مؤخرًا خطة عمل لمدة أربع سنوات لمكافحة لعب الشباب. قامت بتجميع حملات وقاية منسقة، خدمات علاج محسنة و جدول بحث موسع. Kathryn Evansتغطي Kathryn الأخبار المتقطعة ذات الحجم الصغير مع تركيز أساسي على تشريعات EMEA والولايات المتحدة. وهي من شمال ويلز فخورة، متكلمة ويلزية لغوية وفان لفريق Wrexham FC مدى الحياة - قبل وصول هوليوود بوقت طويل. تم تقديم هذه المقالة من قبل مزود محتوى طرف ثالث. AsiaGameHub (https://asiagamehub.com/) لا تقدم أي ضمانات أو تعهدات بشأن محتواها. التصنيف: أخبار عاجلة، تحديثات عامة توفر AsiaGameHub خدمات توزيع موجهة لقطاع الألعاب الإلكترونية (iGaming) للشركات والمؤسسات، مع الوصول إلى أكثر من 3,000 وسيلة إعلام آسيوية متميزة وأكثر من 80,000 من المؤثرين المتخصصين. وتُعد الجسر الأمثل لتوزيع محتوى iGaming والكازينو والرياضات الإلكترونية عبر منطقة الآسيان.
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Investigating BonusPurchases and Their Impact on the Unregulated Black Market iGame

Investigating BonusPurchases and Their Impact on the Unregulated Black Market

(AsiaGameHub) - One of the most contentious issues is how licensed online casino operators can effectively compete against the black market. The black market holds an advantage over regulated platforms not only due to its unethical advertising practices and lack of restrictions, allowing it to employ any strategy to attract players, but also through gameplay that increases volatility and offers players a quicker path to high-stakes gaming. A significant point of contention is the availability of BonusBuys on the unlicensed market. These were prohibited in the UK in 2019 by the Gambling Commission, which decreed that the mechanism encourages chasing losses and promotes riskier, unsafe gameplay. While the regulated market may choose to ignore BonusBuys and TurboSpins by keeping them off licensed platforms, these features serve as a crucial tool for the black market to entice slot players who are most in need of safer gambling frameworks and tools, which are often neglected in the unregulated space. The rise of high-volatility crash games, which have successfully infiltrated social media algorithms, demonstrates the black market's strategy of using intensified gameplay to boost engagement. Simon Vincze from CasinoGuru believes that while BonusBuys may not be the black market's strongest unique selling proposition, they undeniably offer an "extra experience." “It’s difficult to determine what proportion of players are particularly drawn to that, but many streamers schedule ‘bonus rounds’ sessions where they play one bonus round after another. They would not be doing that if they weren’t popular,” Vincze added. The Gambling Commission adopted a stringent stance on BonusBuys and TurboSpins, identifying them as a significant threat to the most vulnerable players by bypassing normal game structures and disrupting the balance in how players engage with slots and the pace of their play. Vincze emphasized his view that “there are always better approaches than blanket banning, as it might not be relevant for everyone, and those who desire will often find a way.” It remains to be seen whether this perspective will lead to BonusBuys being reintroduced into the regulated market in some form. The question is whether the regulated market can find a safe method for their introduction, or if doing so would blur the lines between regulated and unregulated markets to a degree that increases harm. Conversely, defeating the black market should not be an objective pursued at any cost; diluting the safety of the regulated market to combat the black market would be counterproductive. Regarding the possibility of alternative approaches, Vincze stated: “There is no simple answer to these questions, but for me, it lies in personalization and design. Current behavioral analyses can offer a fairly accurate estimate of whether someone is at risk. “We could make these features clearly visible to those who score lower, then restrict access to them, or even make them completely inaccessible to those in higher-risk groups.” Speaking at the Illegal Gambling Prevention Summit, DealMeOut Founder Jordan Lea cautioned that while he doesn't consider the ban on BonusBuys to be a flawed regulation, consumers still wish to use them and will find ways to circumvent existing frameworks to engage with the mechanic. Lea clarified that he does not endorse the regulation of BonusBuys but warned that their prohibition serves as an example of the careful consideration needed for regulatory decisions. Duncan Garvie, CEO of BetBlocker, also pointed out that when restrictions are placed on bonuses or BonusBuys, we must acknowledge that “a certain proportion of consumers will migrate to the black market because this is a priority for them, because we feel that this piece of regulation will better protect the larger body of consumers who won’t migrate to the black market over that.” Unlicensed operators, crypto crash games, and BonusBuys share a common element: their visibility is significantly amplified by influencers and streamers on platforms like Kick. Lea also highlighted the influence of streamers in promoting BonusBuys, noting that those with genuine audience connections and effective reach are actively promoting the most volatile aspects of games – mechanics that are not even legal in the UK market. Addressing the challenge of bringing streamers under regulatory oversight, Vincze acknowledged: “It’s difficult to make them obey something that cannot be enforced. “If it were another company besides Kick, I would suggest trying to regulate it through them, but they already have a reputation for not caring. Nonetheless, many streamers may not be fully aware that these features could be harmful, and proper education might steer their moral compass.” This raises the complex question of whether the promotion and availability of bonus buys can ever be truly thwarted, and if it's time they are reintegrated into the regulated sector under controlled conditions. In my view, embracing the most volatile forms of gambling, even if theoretically capable of being engaged with safely, promotes the most dangerous playing styles and would lower the standards of the regulated market to match that of the black market it frequently criticizes. Furthermore, the issue of education is critical. At a conference in Manchester focused on the black market, a significant concern was that in today's digital landscape, players can inadvertently end up in the unlicensed sector. Blurring the distinctions between regulated and unlicensed market gameplay further complicates matters and sets a dangerous precedent in the ongoing effort to combat the black market. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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Rank مؤكدة على نهاية قوية للسنة المالية 2025-26 بعد نمو الإيرادات بنسبة 5% في الربع الثالث iGame

Rank مؤكدة على نهاية قوية للسنة المالية 2025-26 بعد نمو الإيرادات بنسبة 5% في الربع الثالث

(AsiaGameHub) - في الأشهر الثلاثة المنتهية في 31 مارس 2026، ارتفعت إيرازات لعبة الرقمية الصافية المقارنة بنفس الفترة في Rank Group إلى 205.4 مليون جنيه إسترليني. تحول الأرباح القوي يترك Rank Group واثقًا من أن سيتجاوز أرباح التشغيل لعام 2024-25 (بعد استبعاد تأثير افتتاح الأندية وإغلاقها وتحركات الصرف الأجنبي والعمليات المتوقفة) البالغة 63.7 مليون جنيه إسترليني في السنة المالية الحالية المنتهية في 30 يونيو 2026. فوائد غروسفنور كازينوز من توسيع نشر الآلات من هذا المبلغ البالغ 205.4 مليون جنيه إسترليني، ساهم قسم غروسفنور كازينوز التابع لـ Rank Group بنسبة 95.0 مليون جنيه إسترليني، بزيادة بنسبة 5% على أساس سنوي. قامت حكومة المملكة المتحدة بسن قانون يسمح للكازينوز بزيادة عدد آلات اللعب في الممتلكات في يوليو من العام الماضي، وفي الربع الثالث كانت آلات اللعب هي العمود الأسرع نموًا في إيرازات NGR، بزيادة بنسبة 10% بعد تشغيل حوالي 850 آلة إضافية عبر جميع الفروع. تسمح هذه التغييرات التشريعية أيضًا بالمراهنة الرياضية، وتقوم Rank بنشر خدمات المراهنة شخصياً في 38 من 50 موقف غروسفنور كازينوز. تجارب جارية في لوتون وليستر وريدينغ قبل نشر أوسع نطاقًا. بينما سخلح الحرب في الشرق الأوسط "ستخلق عدم يقان مستمرًا حول السفر الدولي"، فإن Rank واثق من أن نمو الإيراز سستمر في الربع الرابع. رد فعل Rank على زيادة RGD: وقت للاستثمار؟ جاء القسم الرقمي كثاني أكبر وحدة عمل في Rank Group، مع ارتفاع NGR بنسبة 4% إلى 60.9 مليون جنيه إسترليني. لكن هذا القسم سيتعرض لأضرار الأشد بعد زيادة ضريبة المراهنة عن بعد من 21% إلى 40% من إيرازات اللعب الإجمالية هذا الشهر. يتوقع المشغل تأثير سنوي يبلغ حوالي 46 مليون جنيه إسترليني من هذه الزيادة قبل التخفيف. وهذا من شأنه أن يلغي ربحية قسم المملكة المتحدة، الذي أبلغ عن أرباح تشغيل مقارنة بنفس الفترة البالغة 25 مليون جنيه إسترليني في السنة المالية 2024-25. لذلك اتخذت Rank إجراءات لتخفيف تأثيرها، بما في ذلك تقليل عدد الموظفين، وخفض الإنفاق على التسويق فوق الخط والترويج التلفزيوني، وكذلك إعادة التفاوض على صفقات الموردين، مع الحفاظ على الاستثمار في التسويق بالأداء ومكافآت العملاء. أداء إسباني أقوي يدعم القسم الرقمي كان أداء القسم الرقمي في المملكة المتحدة ضعيفًا، مع ارتفاع NGR بنسبة 2% فقط، على الرغم من مواجهته لمقارنات صعبة من الربع الثالث 2024-25. أداء قوي من الأعمال الرقمية الإسبانية، حيث ارتفع NGR بنسبة 14% بفضل تحسينات في العرض، خفف من هذا العرض الأضعف من المملكة المتحدة. لكن محللوا شركة Regulus Partners قالوا إن Rank تحتاج لدعم الاستثمار في أعمالها على الأرض "مع ضمان أن لا يخيب ظن العملاء عبر الإنترنت بعرض متشابه". «ستتطلب هذا الاستثمار أكثر من التخفيف»، قال Regulus Partners، مؤكدًا أن الاستثمار لصالح نمو الإيراز على المدى الطويل بدلاً من تقليل القدرات للحفاظ على أرباح قصيرة الأجل سيسمح بحل مشكلته بشكل أكثر فعالية بكثير. كان قسم Mecca، أعمال البينغو التابعة لـ Rank، من بين القطاع القلائل التي استفادت من ميزانية المستشار الرئيسي راشيل ريفز في نوفمبر 2025 بفضل إلغاء ضريبة البينغو من 1 أبريل. يتوقع أن يدفع هذا نموًا مزدوجًا الأرقام في أرباح التشغيل للقسم، ويوفر للمشغل حوالي 6 ملايين جنيه إسترليني سنويًا في الضرائب، وارتفعت الإيرازات في الربع الثالث إلى 37.8 مليون جنيه إسترليني، بزيادة بنسبة 5% على أساس سنوي. في إسبانيا، أبلغت أعمال Enracha التابعة لـ Rank عن زيادة بنسبة 9% في الإيرازات إلى 11.7 مليون جنيه إسترليني، مدفوعة بأداء آلات اللعب. ارتفعت إيرازات المنتج بنسبة 27% خلال الربع. الرئيس التنفيذي لـ Rank: الأعمال على المسار الصحيح لتحقيق 100 مليون جنيه إسترليني من أرباح التشغيل بالنسبة للأشهر التسعة من السنة المالية للمشغل المنتهية في 31 مارس 2026، يبلغ إجمالي NGR المقارنة بنفس الفترة للمجموعة 625.2 مليون جنيه إسترليني، بزيادة بنسبة 6% عن السنة السابقة. مع توقع استمرار نمو الإيرازات خلال الربع الرابع، يتوقع أن يصل أرباح التشغيل الأساسية إلى 68 مليون جنيه إسترليني، مما يأخذ في الاعتبار تقلب أسعار الطاقة الناتجة عن حرب إيران. تُظهر تحديث التداول في الربع الثالث، الذي صدر قبل نتائج السنة الكاملة لـ Rank Group لعام 2025-26 في 13 أغسطس من هذا العام، مرونة الأعمال وقيمة عرض العملاء ومبادرات النمو وفقًا للرئيس التنفيذي المؤقت ريتشارد هاريس. تولى هاريس منصب الرئيس التنفيذي من 29 يناير، بعد تقاعد جون أو'reilly. «بعد تنفيذ الإجراءات اللازمة لتخفيف جزء كبير من تأثير زيادة RGD في أعمالنا الرقمية في المملكة المتحدة، ووجود خطوط واضحة لدفع نمو إيراز مستدام، فإن المجموعة في موقع جيد لتحقيق الهدف المتوسط الأجل لتحقيق ما لا يقل عن 100 مليون جنيه إسترليني من أرباح التشغيل»، أضاف هاريس. قدمت المستثمرون رد فعل إيجابي على تحديث التداول في الربع الثالث لـ Rank Group، حيث ارتفعت أسهم المشغل بنسبة 12.27% لتصل إلى 101.50 بنسة لكل سهم في الليرة الإسترلينية في لندن هذا الصباح. تم تقديم هذه المقالة من قبل مزود محتوى طرف ثالث. AsiaGameHub (https://asiagamehub.com/) لا تقدم أي ضمانات أو تعهدات بشأن محتواها. التصنيف: أخبار عاجلة، تحديثات عامة توفر AsiaGameHub خدمات توزيع موجهة لقطاع الألعاب الإلكترونية (iGaming) للشركات والمؤسسات، مع الوصول إلى أكثر من 3,000 وسيلة إعلام آسيوية متميزة وأكثر من 80,000 من المؤثرين المتخصصين. وتُعد الجسر الأمثل لتوزيع محتوى iGaming والكازينو والرياضات الإلكترونية عبر منطقة الآسيان.
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How long can Macau sustain its gambling momentum amid tourism volatility? iGame

How long can Macau sustain its gambling momentum amid tourism volatility?

(AsiaGameHub) - Despite global geopolitical tensions impacting tourism growth across Asia, Macau’s authorities have announced robust gaming earnings for the first quarter of 2026. To encourage more travelers, Maria Helena de Senna Fernandes, the Director of the Macau Government Tourism Office, mentioned during the Macau International Travel Industry Expo that officials are looking into subsidizing travel expenses from Guangzhou Baiyun International Airport to the city. While a comparable program is already available for those arriving via Hong Kong International Airport, Fernandes noted that the new proposal is being considered because the conflict in Iran has led to a decrease in flights from Europe and the Middle East to Hong Kong. Even with significant concerns regarding tourism in Asia's gambling hub, figures from the Financial Services Bureau indicate that MOP$25.8bn (£2.36bn) was collected in Q1 2026, representing a 15.9% rise over the previous year. The impact of gambling tourism is vital for the region, as gaming taxes made up nearly 90% of the special administrative region's MOP$28.7bn (£2.62bn) total revenue for the first quarter. These figures build on a positive trend from late 2025, when gaming earnings increased significantly during the year's final six months. The major gaming center in Asia recorded a total gross gaming revenue (GGR) of $30.8bn for the full year, a 9.1% increase from 2024 that surpassed the government's $29.9bn projection. According to the Macau Daily Times, Tai Kin Ip, Macau’s Secretary for Economy and Finance, stated at the expo that the MSAR Government intends to expand its tourism offerings, host major events, upgrade infrastructure, and enhance marketing efforts. Located roughly 150 kilometers from Macau, Guangzhou continues to receive flights from Europe despite the current geopolitical instability. The broader Asian gaming sector is closely tracking the effects of the Middle East conflict, which has caused increased volatility in international travel. Genting Singapore, which operates Resorts World Sentosa, informed shareholders this week that it is monitoring the situation, though it remains confident that its diverse business model and solid financial standing will ensure stability. The firm noted that management is currently analyzing various direct and indirect consequences, such as changes in global travel patterns and economic sentiment, adding that it is too early to determine the final impact on the group given the fluid situation. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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تأخير هونغ كونغ لبدء المراهنات القانونية على كرة السلة وتساءل السبب في أسواق التوقع iGame

تأخير هونغ كونغ لبدء المراهنات القانونية على كرة السلة وتساءل السبب في أسواق التوقع

(AsiaGameHub) - في منعطف مفاجئ، علقت حكومة هونغ كونغ إطلاق المراهنات القانونية على كرة السلة، والتي كانت مقررة في سبتمبر. السبب؟ تزايد الشكوك حول صعود أسواق التوقعات القائمة على العملات المشفرة. تتيح هذه المنصات عبر الإنترنت للمستخدمين المراهنة على الأحداث المستقبلية، بما في ذلك المسابقات الرياضية والأسواق المالية وحتى الإجراءات العسكرية. وأشعل الصعود السريع لمشغلين مثل Kalshi و Polymarket جدلاً حول الطبيعة الحقيقية لأسواق التوقعات. على وجه التحديد، يتساءل المشركون والجهات التنظيمية عما إذا كانت عقود الأحداث تشكل مراهنات غير قانونية. في سبتمبر الماضي، أقرت هونغ كونغ تعديلاً لتقنين المراهنات على كرة السلة بهدف كبح جماح المراهنات في السوق السوداء. في عام 2023، حققت الصناعة السرية حجم مبيعات مقدرًا بقيمة 34 مليار دولار هونغ كونغي (4.3 مليار دولار أمريكي). وقالت أليس ماك، وزيرة شؤون الداخلية والشباب في هونغ كونغ، إن إقرار القانون الجديد لا يلزم المشرعين بإصدار التراخيص وفقًا لجدول زمني ثابت. وأضافت ماك: "كبمسؤولين في الحكومة، يجب علينا اتخاذ قرارات حاسمة عند حماية المصلحة العامة. إذا كنا سنصدر ترخيصًا بشكل أعمى لمجرد أن مشروع قانون قد أقر العام الماضي بينما نتجاهل العوامل الخارجية الأخرى، سيكون ذلك غير مسؤول." خطوة استباقية لاسترضاء بكين؟ لم يعلم أعضاء نادي هونغ كونغ للفروسية، المقترح أن يكون المشغل لهذا المخطط، بهذا التطور حتى ليلة الاثنين. لكن إدارة النادي كانت على علم مسبق بالتأخير، وفقًا لتقارير صحيفة South China Morning Post. ونقلت الصحيفة عن "مصدر داخل النادي" قوله: "سوق التوقعات موجودة منذ بعض الوقت. لماذا لم يتم توقعها في وقت سابق؟ ... هل كان القرار مبنيًا على شيء خارج عن سيطرة [الحكومة]؟" وتكهنت وسائل الإعلام المحلية بأن هونغ كونغ، والتي مثل ماكاو هي منطقة إدارية خاصة (SAR) تابعة للصين، لم ترد الاصطدام مع الحكومة المركزية، التي تمارس رقابة صارمة على القمار. تحت قيادة الرئيس شي جين بينغ، شنت بكين حملة على القمار العابر للحدود، الذي تربطه بغسيل الأموال وجرائم أخرى. وفي بريد إلكتروني يوم الثلاثاء، لاحظت حكومة هونغ كونغ أن حجم التداول في أسواق التوقعات قفز في عام 2025، ليصل إلى ذروته عند 64 مليار دولار أمريكي، بزيادة 200% عن العام السابق. "في ضوء هذه التطورات الأخيرة، وكحكومة مسؤولة، من الضروري إجراء دراسة أكثر عمقًا حول عمليات هذه النماذج والمنصات الناشئة." وأعرب أدريان بيدرو هو من المجلس التشريعي لهونغ كونغ عن تأييده للتوقف، واصفًا إياه بإجراء prudent في ضوء التكنولوجيا المتطورة. وقال: "المراهنات على كرة السلة لم تبدأ بعد. لا يوجد سبب لإدخال شيء جديد من شأنه أن يشجع و يغذي أنشطة القمار غير القانونية." لم يتم الإعلان عن أي موعد للطرح النهائي للمراهنات القانونية على كرة السلة. Marjorie Prestonبدأت مارجوري بريستون مسيرتها في مجال الألعاب في عام 2007 وركزت على أسواق الألعاب الآسيوية منذ عام 2020. خارج العمل، تكتب عن السفر والسينما وتعزف على الطبول. تم تقديم هذه المقالة من قبل مزود محتوى طرف ثالث. AsiaGameHub (https://asiagamehub.com/) لا تقدم أي ضمانات أو تعهدات بشأن محتواها. التصنيف: أخبار عاجلة، تحديثات عامة توفر AsiaGameHub خدمات توزيع موجهة لقطاع الألعاب الإلكترونية (iGaming) للشركات والمؤسسات، مع الوصول إلى أكثر من 3,000 وسيلة إعلام آسيوية متميزة وأكثر من 80,000 من المؤثرين المتخصصين. وتُعد الجسر الأمثل لتوزيع محتوى iGaming والكازينو والرياضات الإلكترونية عبر منطقة الآسيان.
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Why BetMGM is Banking On Players Returning From the Unlicensed Ecosystem iGame

Why BetMGM is Banking On Players Returning From the Unlicensed Ecosystem

(AsiaGameHub) - BetMGM Chief Executive Officer Adam Greenblatt has reinforced his belief that players acquired by unlicensed operators will naturally return to regulated operators simply because the experience offered is superior. By specifically noting the prevalence and rising competition in prediction markets, Greenblatt confirmed his view that the company is stronger because it maintains much higher margins than any single player in the prediction market sector. In a briefing to investors, he cautioned that ‘if you are a professional bettor, a market maker, or a high school student, unfortunately, there isn’t a better option for you than prediction markets – but these are not our target players’. He suggested that the long-term sustainability of prediction markets is gloomy, considering the specific player base they are attracting. Greenblatt acknowledged that the iGaming sector is undergoing a natural evolution and growing more intense; however, he emphasized that its momentum is being driven by its omnichannel strategy. The BetMGM CEO stated: “We are utilizing the skills and experience of MGM Resorts and their entertainment strengths in multiple areas. We have seen another part of our strategy prove extremely successful; our players have enjoyed using our engagement tools. We are seeing engagement from our entire player base on average many days a week.” Retention has continued to improve as the company relies more on rewards and live experiences, seeking to distinguish its product from prediction markets. Moreover, the group has also profited from a series of strong game releases, including the Wizard of Oz and Wheel of Fortune titles, which help it to stand out in a competitive industry. Confidence regarding 2027 BetMGM has voiced its confidence in hitting its $500m EBITDA goal for 2027, even as it reported that its adjusted EBITDA for this year might come in at the lower end of its guidance. The operator reported year-over-year revenue growth in both iGaming and online sports betting in its Q1 FY26 financial results, but the announcement that it will likely land near the bottom of its $300m-$350m EBITDA guidance range is attracting attention. During BetMGM’s Q1 earnings call, CEO Adam Greenblatt was asked by investors what supports the operator's confidence that it can still meet its $500m EBITDA target by 2027, despite the expectation of lower-end guidance figures for the current year. Greenblatt replied: “The foundation is that we have a very healthy business. On the gaming side, we are approaching $2bn in revenue, and we have many exciting offerings in the pipeline for our players. “As I noted in my opening remarks, the best game on the retail floor, Gold Blitz and its franchise, is now exclusive to BetMGM for the initial period when it is most appealing to serious gamers. “We are seeing player values rise, and NGR per player is increasing. We are deriving more value from Nevada and our omnichannel approach, with many exciting developments ahead. While the World Cup is a one-off event this year, it acts as a growth stimulus. Most notably for this year, we have the Alberta launch, now confirmed for July 13. “Additionally, our ‘sleeping giant’ casino brand, Borgata, is highly relevant in the Northeast. We are refreshing and repositioning that brand for a different audience and demographic to expand our appeal to more gamers beyond the core BetMGM brand, and we see no limit to the number of premium players. “Combine all of this with the potential for a new iGaming state next year in Virginia, and the possibility of a more rational sports marketing or CPA environment, and you can clearly see a path forward. Are there risks? Of course. But do we remain confident that this is achievable? Yes, and that is the balance.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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14 injured by improvised explosive as illegal gambling persists in the Philippines iGame

14 injured by improvised explosive as illegal gambling persists in the Philippines

(AsiaGameHub) - Police in the Philippines apprehended a man suspected of detonating an explosive device at an illegal gambling establishment, leading to the closure of the venue. The incident followed a dispute over drop-ball gaming. According to local news source The Inquirer, the blast injured 14 people, with nine requiring ongoing hospital treatment. The event unfolded at a shop in Baguio after the suspect allegedly engaged in an altercation with an employee. He is then said to have returned with a homemade explosive, which he threw into the premises. A police investigation revealed that the location was operating as an illegal gambling den offering 'drop ball' games. In response, the Mayor of Baguio has ordered the gambling den to be shut down and has instructed the city's police force to maintain vigilance against similar illicit operations. While this incident represents an unusual method for an illegal operation to be exposed, it highlights the ongoing challenges faced by authorities in the Philippines in their efforts to curb illegal gambling. In February, senators criticized national law enforcement agencies for their perceived ineffectiveness in targeting locations where e-sabong, or cockfighting, continues to operate illegally. Senator Erwin Tulfo addressed key officials from the Philippine National Police (PNP) and the National Bureau of Investigation (NBI), stating: “You’ve managed to take down some e-sabong sites, but those were small-time operators. You still can’t take down the biggest one in the entire Philippines.” More recently, intelligence gathered by the PNP’s Anti-Cybercrime Group resulted in the arrest of four Korean nationals accused of running an illegal 'numbers game' and sports betting operation via social media for over five years. These events also occur amid increased scrutiny of the licensed gaming sector, with the Philippine Amusement and Gaming Corporation (PAGCOR) planning to implement stricter regulatory measures. Last month, PAGCOR signed a memorandum of understanding with the Department of Justice, which includes PAGCOR personnel on a list of individuals prohibited from entering casinos. Additionally, PAGCOR has certified Gaming Laboratories International (GLI) to conduct testing and certification for the iGaming platforms operating within the Philippines. Alejandro Tengco, Chair and Chief Executive Officer of PAGCOR, stated: “PAGCOR now requires all iGaming B2B suppliers operating in the Philippines to be accredited to ensure they comply with the rigorous requirements needed to protect iGaming players.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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تواصل Zeal توسيع نشاط السحوبات على الجوائز مع إطلاق سحب سيارة خيري iGame

تواصل Zeal توسيع نشاط السحوبات على الجوائز مع إطلاق سحب سيارة خيري

(AsiaGameHub) - كشفت Zeal Group عن عرض جديد لسحب خيري على السيارات – Traumautoverlosung (سحب سيارة الأحلام) – لتضيفه إلى محفظتها المتنامية من منتجات سحب الجوائز في ألمانيا. تم إطلاق Traumautoverlosung في 14 أبريل 2026، وتديره شركة Dreamify GmbH، وهي شركة تابعة غير ربحية مملوكة بالكامل لـ Zeal Group. سلط Stefan Tweraser، الرئيس التنفيذي لشركة Zeal، الضوء على هذا الإطلاق كخطوة مدروسة نحو تنويع المحفظة وتوسيع قاعدة العملاء. وصرح في إعلان الشركة قائلاً: "تعد Traumautoverlosung خطوة أخرى نحو تنويع محفظتنا والوصول إلى مجموعات مستهدفة جديدة". Zeal تتطلع إلى المزيد من الاستثمار في اليانصيب الاجتماعي تأتي هذه الخطوة في الوقت الذي كشف فيه Tweraser في مكالمة أرباح السنة المالية 25 أن الشركة تدرس استثمارات في يانصيب اجتماعي إضافي وفرص محتملة لسحب الجوائز خارج ألمانيا. تولت Lotto24 AG مسؤوليات التسويق والمبيعات، وهي وحدة تابعة للمجموعة ضمن Zeal. ويعد هذا السحب هو ثالث يانصيب خيري مملوك لشركة Zeal يتم تقديمه منذ بداية عام 2024، بعد Traumhausverlosung (سحب منزل الأحلام) وfreiheit+. الجائزة الكبرى للسحب هي سيارة Porsche 911 GT3 RS، مع تحديد سقف لمبيعات التذاكر عند 250,000 تذكرة للحفاظ على نموذج العرض المحدود. وستتبرع Zeal بنسبة 20% كحد أدنى من عائدات التذاكر للقضايا الخيرية. لعام 2026، الشريك الخيري هو Johanniter، وهي منظمة إغاثة ألمانية كبرى. ووصفت Zeal المنتج بأنه بتنسيق "الفائز المضمون". أبلغت Zeal عن نمو في الإيرادات بنسبة 16% عبر الأعمال بالكامل للسنة المالية 25. وحقق قطاع اليانصيب التابع لها غالبية هذه الإيرادات (89%) وزاد الإيرادات بنسبة 16% على أساس سنوي. تحدثت ورقة بيضاء نشرتها Rokker هذا الأسبوع عن الفرص المتاحة لقطاع سحب الجوائز بشكل أوسع، مشيرة إلى أنها توفر فرصاً قيمة للبيع المتبادل لمشغلي iGaming. تتميز سحوبات الجوائز بتكاليف استحواذ أقل لكل عميل مقارنة بقطاع iGaming التقليدي، ولها جاذبية هائلة بين اللاعبين الشباب من جيل الألفية والجيل Z. وأشارت الورقة البيضاء إلى أن "المشاركة عادة ما تكون مدفوعة بالدخول منخفض التكلفة، والنتائج الطموحة، والقيمة الترفيهية بدلاً من اتخاذ القرار القائم بحتًا على الاحتمالات. ونتيجة لذلك، توفر سحوبات الجوائز لمشغلي iGaming والشركات التابعة إمكانية الوصول إلى شريحة جمهور تكميلية وأقل تشبعاً، مع فرص لاستحواذ أكثر كفاءة من حيث التكلفة". تم تقديم هذه المقالة من قبل مزود محتوى طرف ثالث. AsiaGameHub (https://asiagamehub.com/) لا تقدم أي ضمانات أو تعهدات بشأن محتواها. التصنيف: أخبار عاجلة، تحديثات عامة توفر AsiaGameHub خدمات توزيع موجهة لقطاع الألعاب الإلكترونية (iGaming) للشركات والمؤسسات، مع الوصول إلى أكثر من 3,000 وسيلة إعلام آسيوية متميزة وأكثر من 80,000 من المؤثرين المتخصصين. وتُعد الجسر الأمثل لتوزيع محتوى iGaming والكازينو والرياضات الإلكترونية عبر منطقة الآسيان.
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الورقة البيضاء تُسلط الضوء على فرصة البيع المتقاطع للسحوبات على الجوائز وسط CPAs منخفضة وجاذبية لجيل الميلينيال iGame

الورقة البيضاء تُسلط الضوء على فرصة البيع المتقاطع للسحوبات على الجوائز وسط CPAs منخفضة وجاذبية لجيل الميلينيال

(AsiaGameHub) - مع انخفاض تكاليف الاستحواذ، والاهتمام المتزايد بين الفئات الديموغرافية الرئيسية من جيل الألفية، أصبحت مسابقات السحب على الجوائز مكملة للغاية لألعاب القمار التقليدية عبر الإنترنت، كما اقترحت ورقة بيضاء من مجموعة Rokker الاستشارية. في تقرير "تطور مسابقات السحب على الجوائز"، الذي نُشر الأسبوع الماضي، ذكرت Rokker أن سوق السحب على الجوائز في المملكة المتحدة يبلغ قيمته 1.3 مليار جنيه إسترليني كإيرادات سنوية، مع 7.4 مليون لاعب نشط وأكثر من 400 مشغل نشط في السوق. أشارت البيانات الواردة في الورقة البيضاء إلى أن 88% من مشاركي السحب على الجوائز شاركوا أيضًا في أنشطة المقامرة التجارية واليانصيب خلال فترة 12 شهرًا، مما يجعلها فرصة هائلة للبيع المتقاطع. بالإضافة إلى ذلك، فإن الجمهور الأساسي للمنتج يشمل الذكور والإناث الذين تتراوح أعمارهم بين 25 و 65 عامًا، مما يستقطب جمهورًا هائلاً من جيل الألفية والجيل Z، وهو جمهور غير مخدوم بشكل كافٍ في قطاع ألعاب القمار عبر الإنترنت. "عادة ما يقود المشاركة تكلفة الدخول المنخفضة، والنتائج الطموحة، وقيمة الترفيه بدلاً من اتخاذ القرار بناءً على الاحتمالات فقط. ونتيجة لذلك، توفر مسابقات السحب على الجوائز لمشغلي ألعاب القمار عبر الإنترنت والشركات التابعة لهم الوصول إلى شريحة جمهور مكملة وأقل تشبعًا، مع فرص للاستحواذ أكثر كفاءة من حيث التكلفة"، أشارت الورقة البيضاء. فرصة للاندماج والاستحواذ مع استثمار Flutter في مسابقات السحب على الجوائز تم أيضًا ذكر زيادة في نشاط الاندماج والاستحواذ في السنوات الأخيرة، حيث سعى مشغلو السحب على الجوائز الرائدين إلى توحيد السوق المشبع بالفعل. ومن بين الصفقات، ساعدت Flutter في عام 2024 في تمويل شركة ناشئة لمسابقات السحب على الجوائز كجزء من مسابقة "Gaming Innovators". ثم في عام 2025، استثمر عملاق ألعاب القمار عبر الإنترنت في منصة السحب على الجوائز Rafflee، التي أطلقت في المملكة المتحدة في نفس العام. استثمرت وساطة اليانصيب الألمانية Zeal Network أيضًا بشكل كبير في مسابقات السحب على الجوائز وتشغل عددًا من المنتجات في بلدها الأم. في مكالمة الأرباح للسنة المالية 25 في مارس، أخبر الرئيس التنفيذي لشركة Zeal، ستيفان تويراسر، المحللين أن المشغل كان يفكر في استثمارات في يانصيب اجتماعي إضافي وفرص محتملة للسحب على الجوائز خارج ألمانيا. دخول المدونة الطوعية حيز التنفيذ في مايو مشغلو السحب على الجوائز غير ملزمين بلوائح اليانصيب التقليدية في المملكة المتحدة. بدلاً من ذلك، تم تقديم مدونة طوعية في نوفمبر من قبل إدارة الثقافة والإعلام والرياضة (DCMS) في الحكومة. على الرغم من أن المدونة، المقرر أن تدخل حيز التنفيذ في مايو، ستوفر إرشادات لمشغلي السحب على الجوائز، إلا أن إدارة DCMS أكدت أنها ليست تشريعًا ولن تكون ملزمة قانونيًا للمشغلين. كما أنها لن تحل محل اللوائح الحالية في القضايا مثل قانون المستهلك، والإعلان، وحماية البيانات. ناضل قطاع اليانصيب التقليدي لفترة من الوقت من أجل أن تخضع مسابقات السحب على الجوائز - التي ازدادت شعبيتها بشكل كبير - لنفس الإطار التنظيمي بموجب قانون اليانصيب. اقترح أندرو رودس، الرئيس التنفيذي المغادر للجنة المقامرة، سابقًا أن مسابقات السحب على الجوائز قد تكون تقضم اليانصيب التقليدي. بالنظر إلى عبء الضرائب البالغ 40% الذي يواجهه مشغلو ألعاب القمار عبر الإنترنت في المملكة المتحدة، تبرز الورقة البيضاء معدل الضريبة 0% الذي تواجهه مسابقات السحب على الجوائز كفرصة أخرى لمشغلي ألعاب القمار عبر الإنترنت لدخول هذا المجال. "بينما من المرجح أن يؤدي الامتثال للمدونة الطوعية إلى إضافة تكاليف إضافية، إلا أنه يعمل بشكل فعال كـ 'رسوم حماية' تساعد القطاع على تجنب تدخل أشد من لجنة المقامرة - مما يجعل الشركات أكثر جاذبية للمستثمرين المحتملين"، جاء في التقرير. تعتقد Rokker أن السوق ناضج الآن للاستثمار بسبب طبيعته المجزأة للغاية ولأنه يقع حاليًا خارج تنظيم لجنة المقامرة في المملكة المتحدة، وهو ما قد لا يكون الحال دائمًا. تم تقديم هذه المقالة من قبل مزود محتوى طرف ثالث. AsiaGameHub (https://asiagamehub.com/) لا تقدم أي ضمانات أو تعهدات بشأن محتواها. التصنيف: أخبار عاجلة، تحديثات عامة توفر AsiaGameHub خدمات توزيع موجهة لقطاع الألعاب الإلكترونية (iGaming) للشركات والمؤسسات، مع الوصول إلى أكثر من 3,000 وسيلة إعلام آسيوية متميزة وأكثر من 80,000 من المؤثرين المتخصصين. وتُعد الجسر الأمثل لتوزيع محتوى iGaming والكازينو والرياضات الإلكترونية عبر منطقة الآسيان.
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Swintt Appoints Etienne Azzopardi as Permanent Managing Director iGame

Swintt Appoints Etienne Azzopardi as Permanent Managing Director

(AsiaGameHub) - Swintt has named Etienne Azzopardi as its permanent Managing Director, following his interim tenure in the role that began this past January. After a successful three-month period in the position—stepping in following the exit of Chief Executive Officer David Mann—Azzopardi will now oversee the software provider’s product strategy, future market growth initiatives, and continuous team development efforts. Prior to taking on the Interim Managing Director role, Azzopardi served as the software provider’s Chief Operating Officer from February 2022 to January 2026, and held the position of Director of Operations starting in August 2021. His professional background also includes experience at Quickspin and Betsson Group. Commenting on his appointment, Azzopardi said: “I’m thrilled to have been named Managing Director at Swintt. “Since joining the company in 2021, I’ve been involved in a wide range of areas—from operational management and roadmap refinement to market licensing and game certification—and the experience I’ve gained over these four and a half years will be essential in my new position. “After serving as Interim Managing Director for three months, I feel extremely privileged to take on the role permanently and am confident this will be the spark to drive Swintt’s continued exceptional growth in regulated markets across the globe. “With a full product roadmap already mapped out for 2026, it’s set to be an incredible journey, and I’m eager to keep expanding the Swintt brand.” While Azzopardi was Interim Managing Director, Swintt launched 12 new titles—including Lucky Lads: Hold & Win and two additional releases from Elysium Studios. The provider also forged partnerships with NetBet in the Greek iGaming sector, along with SkillOnNet, making its Select, Premium, and Elysium Studios games available to the operator’s .com, UK, and MX brands. Building upon his accomplishments as Interim Managing Director, Swintt stated that Azzopardi’s next priority will be supporting the supplier’s expansion into regulated markets around the world, with Switzerland as a key target. Interested in more stories like this? Be sure to visit the new SBC Media YouTube Channel—SBC’s go-to destination for all multimedia content—where our team takes an in-depth look at the top stories from the sports betting, iGaming, affiliate, and payments sectors. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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Affordability checks advocate calls on UK government to pause implementation iGame

Affordability checks advocate calls on UK government to pause implementation

(AsiaGameHub) - One of the most prominent supporters of affordability checks for the UK gambling sector has called on the government to reverse its rollout plans, citing widespread concerns about how the policy is being put into practice. Dr James Noyes, who publicly backed the reforms during 2020 and 2021 in his capacity as Senior Fellow at the Social Market Foundation, stated in an open letter addressed to Culture Secretary Lisa Nandy that core requirements laid out in the original proposals have not been fulfilled. Today I sent an open letter to the Secretary of State for Culture, Media and Sport, @lisanandy — calling on the Government to pause the implementation of financial risk assessments for bettors until a proper evaluation of the Gambling Commission’s pilot scheme has been published… pic.twitter.com/75IkUA1rOT — James Noyes (@jranoyes) April 13, 2026 Specifically, he noted that calls for affordability checks, which were included as recommendations in the 2023 Gambling White Paper, were advanced on the condition that the checks would be ‘frictionless’ and that a dedicated gambling ombudsman would be established to guarantee ‘appropriate handling of customer complaints and protection of user rights’. “I only backed affordability checks under the assumption that there would be sufficient oversight and assessment of how well they work, and that the checks would be conducted without unnecessary intrusion. But I am seeing a growing number of reports that the pilot programme has suffered from inconsistent datasets, ambiguous results and avoidable disruption for users,” Noyes wrote. The UK Gambling Commission (UKGC) has been operating a trial scheme for ‘financial risk assessments’ since September 2024, designed to test the feasibility of a two-tier check system aimed at identifying potential gambling-related harm. The regulator has not issued any public updates on the pilot since May 2025, however. Noyes joins a growing cohort of critics speaking out against the current rollout plans for affordability checks, who warn the measures will be excessively intrusive and push gamblers away from licensed, regulated platforms. He highlighted that multiple operators have reported that separate credit reference agencies return conflicting results for identical customers, alongside what they describe as an ‘inadequate volume of data to accurately build user risk profiles’. A YouGov survey commissioned by the Betting and Gaming Council additionally found that 65% of people who bet would be reluctant to submit personal paperwork such as bank statements as part of the financial check process. These findings come with a caveat, though, as it is not known how many of the respondents would actually be affected by the threshold limits set for the checks. Per the UKGC's most recent update from May 2025, data from the pilot's second phase showed that just one in every 1,000 customers would face disruption when going through the check process. Noyes is now calling on the government to halt all plans to roll out the checks until a full independent evaluation is published and open to scrutiny by Members of Parliament. He has also proposed that the check threshold should be based on net losses rather than the current system of total stakes, which would cut the number of players eligible for checks. For the pilot's first phase, the threshold was set at £500 in net deposits across a 30-day window, before being reduced to £150 in February 2025, aligning with the proposals outlined in the white paper. While Noyes emphasized that he wrote the letter in a personal capacity, his concerns hold considerable weight due to his senior position at the SMF. The think tank has long pushed for reforms to the UK gambling sector, including backing the substantial tax increase on remote gaming that was introduced as part of last year's budget, announced by Rachel Reeves. Alongside Noyes, the British Horseracing Association has also written to Nandy, calling for a pause to affordability checks due to specific worries about the effect the measures would have on the UK's horseracing sector. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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Will the District of Columbia successfully ban sweepstakes? iGame

Will the District of Columbia successfully ban sweepstakes?

(AsiaGameHub) - The District of Columbia could become the next US market to regulate iGaming platforms, following the introduction of the Internet Gaming and Consumer Protection Act by a local lawmaker. Council Bill 260656, introduced last Thursday by Councilmember Wendell Felder, aims to legalise online casinos within the district, while also enacting a ban on online sweepstakes casinos — unlicensed gambling operators that utilize a dual-currency payment system. DC’s decision to ban sweepstakes casinos aligns with broader national sentiment across the US, as officials work to ensure gambling sectors do not slip through the gaps in existing regulatory frameworks. For violations of the sweepstakes casino ban, the bill outlines that offenders will face civil fines of up to $100,000 per incident, with penalties increasing to $500,000 for repeated violations. DC’s Attorney General will also have the authority to pursue legal action against online sweepstakes casinos using ‘restitution and disgorgement’ enforcement measures. Should the iGaming act be passed, the district will join Indiana and Maine as US jurisdictions that have banned online sweepstakes casinos in 2026. Felder noted in a letter to the DC Council: “Inaction carries tangible, real-world consequences. Without a formal legal framework, revenue continues to flow to unregulated operators, consumers remain exposed to potential harm, and the district falls behind neighbouring jurisdictions that are advancing with regulatory efforts.” That said, not all efforts by US states to prohibit sweepstakes casinos have been successful, with both Mississippi and Maryland falling short of their goals. The bureaucratic hurdles both states faced when attempting to ban sweepstakes casinos highlight that DC still has significant work ahead if it hopes to eradicate the local sweepstakes sector. The Evolution of iGaming As the district seeks to regulate iGaming, it has confirmed the market will be overseen by the Office of Lottery and Gaming (OLG), which will be tasked with implementing the bill’s tax revenue structure and licensing requirements, and issuing operator and supplier licences to eligible applicants. Interested parties will be required to pay a $2m application fee for an initial five-year term operator licence, with renewal fees set at $500,000. There is no cap on the total number of licences that can be issued. Individuals aged 21 or older will be permitted to place wagers on iGaming platforms, while a 25% tax rate will apply to operators based on their adjusted gaming revenue. The act will also allow operators to carry over any reported negative gaming revenue to the following month. Felder commented: “This bill takes a practical, data-informed approach to strengthening consumer protections, modernising our gaming framework and capturing revenue that is currently flowing outside of the district’s oversight.” According to data shared by Felder, roughly $700m was wagered by DC residents with unlicensed and offshore operators in 2024, with the lawmaker urging the district to follow the lead of other US states that have regulated iGaming, including Michigan, New Jersey and Pennsylvania. The Department of Behavioural Health is set to receive the first $500,000 of tax revenue generated from online casino gaming, which will support ‘prevention, education, treatment, referral and recovery services related to gambling addiction and related behavioural health needs’. Additionally, the Department of Insurance, Securities and Banking, the Office of Victim Services and Justice Grants and the Department of Employment Services will each receive 30% of the remaining tax revenue, while the Department of Health will receive 10%. Felder added: “Initial annual tax revenue could reach tens of millions of dollars, with growth expected as the market matures. These funds can support critical priorities, including behavioural health services, responsible gaming programs and broader community investments.” Want to stay updated on similar stories? Check out the new SBC Media YouTube Channel, the go-to destination for all multimedia content from SBC, where our team takes an in-depth look at the top stories across the sports betting, iGaming, affiliate and payments industries. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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Our capabilities and ambitions have surpassed our image, says Slotegrator’s COO, explaining why a rebrand is needed. iGame

Our capabilities and ambitions have surpassed our image, says Slotegrator’s COO, explaining why a rebrand is needed.

(AsiaGameHub) - Slotegrator COO Olga Ivanchik details the reasons behind the company’s decision to rebrand, spanning the growth of its product portfolio as well as the advancement of the teams and workflows that underpin those offerings. Which internal changes made rebranding a logical move to maintain momentum and propel the company to new heights? Following 13 years of expansion, Slotegrator finds itself in a vastly different phase than it was at its founding. Our product lineup is constantly growing, and the offerings themselves are growing more complex, polished, and better aligned with industry needs — often thanks to thoughtfully developed AI tools. At every step, we’re building upon our legacy to craft something stronger for the next chapter. We remain the same company, but a more robust, agile, intelligent, and revitalized iteration. Naturally, discussing change means highlighting the people who make it possible: our clients, who inspire every initiative we undertake, from cutting-edge new solutions to round-the-clock support; and our team members, whose skill and commitment I truly admire. A dedication to change has become our core value — a constant motivation to remain at the forefront of a rapidly shifting industry. In the end, our capabilities and ambitions outgrew our old brand identity, so an update was long overdue. We understand who we have grown into, and our new visual identity captures that evolution perfectly. As Slotegrator enters a transitional phase in its growth, what can be expected from this new strategic direction? What gives you confidence that this move will generate long-term value? Nowadays, iGaming operators want more than just a platform — they need a reliable partner to help them navigate complexity and foster sustained growth. Our rebrand sends a clear message that we are that partner: We assist clients in navigating every legal, strategic, and technical detail involved in launching and operating a successful iGaming business. While this may sound like a bold commitment, it is one we are fully dedicated to upholding. That’s why we are confident we will retain and strengthen our position in regulated markets, deepen our partnerships, and keep investing in our team and infrastructure to deliver increasingly strong outcomes. When it comes to confidence, we have plenty to spare. The changes that prompted our rebrand are not superficial; they are deep, systemic, and intentional, providing us with a solid foundation for consistent, lasting performance gains. We have updated our platform and workflows, and developed a more unified approach to client collaboration, improving both technical and strategic elements throughout the process. We have also bolstered our C-suite team, refined our product strategy, and honed our use of AI, which we view as a make-or-break resource — once all businesses have access to AI tools, the companies that can effectively leverage them will be the ones that thrive long-term. We are implementing substantial changes, which is why we intentionally opted for a striking rebrand: it serves as both a visual declaration and a commitment to the market, and we have integrated that promise into our core strategy. How did your clients react to the rebrand and strategic shift? Did any of them express hesitation? If so, how did you address their concerns and reassure them during the transition period? Put simply, our clients were enthusiastic about the rebrand. We maintained open, consistent communication with our clients and partners, and for them, this change felt seamless and organic. Many were not surprised at all, having watched these developments unfold in real time. We didn’t encounter what could be classified as outright hesitation, but naturally, any transition can bring about uncertainty, so we thoroughly reviewed all feedback and information shared by our clients. Our aim was to make this transformation as transparent, seamless, and low-risk as possible. When clients feel listened to, understood, and appreciated, they are far more inclined to build long-term partnerships that benefit both sides. The iGaming industry evolves at a breakneck pace. How critical is it to keep adapting and building upon a solid existing foundation to achieve long-term success? At Slotegrator, our core philosophy is “Evolve to Lead”. We didn’t pull this phrase out of nowhere; it mirrors a core reality of the fast-moving iGaming industry, where the ability to adapt is the line between success and failure. Today, markets are more complex, regulations are stricter, and technology is advancing faster than ever. Operators expect their partners to keep pace with these changes while delivering stable, scalable solutions. Staying ahead means pursuing ongoing growth, both internally and externally. A strong foundation allows you to anticipate and respond to change. Our core products provide that foundation, and our “Evolve to Lead” philosophy guides us toward the right path for growth. At the end of the day, our clients’ success is our own, so we continue to provide them with the tools and insights they need to achieve long-term growth. From a leadership standpoint, what steps are you taking to ensure that the company’s ambitions are not just met, but surpassed? We utilize a transformational leadership framework — a concept developed by James Burns, an American scholar and leadership expert. This approach entails leading by example and motivating our teams through support and empowerment. At our company, every perspective and idea is valued, regardless of where it originates. This fosters an environment where talent can thrive. The outcome? Motivated professionals developing ambitious, innovative products. To ensure a consistent leadership style across the entire organization, we are rolling out training programs for mid-level managers and team leads, strengthening our feedback culture, and prioritizing recognition as a key driver of transformational leadership. We believe that strong leadership and clear direction are essential to our clients’ success and the business’s overall growth. By empowering our teams and encouraging ownership of their work, we turn our employees into drivers of change and progress. This is the mindset that transforms potential into tangible, real-world results. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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الشرطة التايلاندية تح格里 الرئيس المُشتبه في اللعبة الإلكترونية الصينية iGame

الشرطة التايلاندية تح格里 الرئيس المُشتبه في اللعبة الإلكترونية الصينية

(AsiaGameHub) - الرجل الذي تم تحديده على أنه "ملك ألعاب الإنترنت" بي مين سي (Pei Min Si) موجود الآن في حجز الشرطة في تايلاند. المشتبه به المرتبط بشبكة شوي كوكو (Shwe Kokko) تم القبض عليه في 9 أبريل في مداهمته عند الفجر في مخبأه في باتايا. جاء هذا الإجراء بناءً على مذكرة من السفارة الصينية في بانكوك. وصفت صحيفة Chiang Rai Times بي بأنه "شخصية محورية" في عالم ألعاب الإنترنت غير القانوني في ميانمار. يُزعم أن الشبكة كانت تشغل منصات عبر أكثر من 239 قناة مع أكثر من 330,000 عضو نشط في 31 مقاطعة صينية. تمنع الصين القمار عبر الإنترنت بشكل صارم وتقتصر ألعاب القمار البرية على المنطقة الإدارية الخاصة ماكاو. يُزعم أن بي كان هارباً منذ مايو 2024، عندما فر من تايلاند إلى لاوس بجواز سفر صيني. في أغسطس 2025، أعاد دخول المملكة باستخدام "جواز سفر ذهبي" أصدرته سانت كيتس ونيفيس. لقد خضع برنامج "المواطنة مقابل الاستثمار" في الدولة الكاريبية للتدقيق بسبب السماح للأجانب بشراء جوازات السفر، أحياناً دون التقديم شخصياً. التكلفة باهظة: تبرع أدنى قدره 250,000 دولار؛ أو شراء عقار خاص بمبلغ لا يقل عن 600,000 دولار؛ أو استثمار أدنى قدره 325,000 دولار "في مشروع معتمد". هذا المبلغ على الأرجح لم يكن باهظاً بالنسبة لبي. تقول السلطات إن شبكة القمار غير القانوني الخاصة به حققت إيرادات قدرها 13.18 مليار بات تايلاندي (409.8 مليون دولار أمريكي) وأرباحاً تبلغ حوالي 2.4 مليار بات منذ عام 2016. شوي كوكو: "عاصمة الاحتيال" في ميانمار تدعي ميانمار أنها تشن حملة قمع على ألعاب الإنترنت غير القانونية والاحتيال عبر الإنترنت في شوي كوكو، على الحدود التايلاندية. في مداهمات حديثة في ما يسمى "عاصمة الاحتيال"، صادرت الشرطة ودمرت 3300 جهاز كمبيوتر وما يقرب من 22000 هاتف محمول كانت تُستخدم لقبول الرهانات عبر الإنترنت. لكن صحيفة New York Times وصف المداهمات بأنها "شكلية"، وهي استراتيجية من قبل المجلس العسكري في ميانمار لإرضاء بكين. لدى الصين تسامح صفري مع مثل هذه المخططات، التي غالباً ما ترتبط بأنشطة إجرامية أخرى، مثل الاختطاف، والعمل القسري، وتصنيع وبيع المخدرات غير المشروعة. في فبراير، نفذت الحكومة الصينية إعدام 11 عضواً من عائلة Ming السيئة السمعة في ميانمار، المدانين بالاحتيال عبر الاتصالات، والاتجار بالمخدرات، والقتل. في فيلم وثائقي عن "العائلات الأربع" (Four Families) السيئة السمعة في ميانمار - وهي مجموعة إجرامية تضمنت أيضاً منظمات Bai وLiu وWei - قال محقق إن الصين طاردت العصابات "لتحذير الآخرين، بغض النظر عمن تكون، أين تكون، طالما ترتكب مثل هذه الجرائم البشعة ضد الشعب الصيني، سيدفع الثمن". Marjorie Prestonبدأت Marjorie مسيرتها المهنية في مجال الألعاب في عام 2007، وركزت على أسواق الألعاب الآسيوية منذ عام 2020. وخارج العمل، تكتب عن السفر والأفلام وتعزف على الطبول. تم تقديم هذه المقالة من قبل مزود محتوى طرف ثالث. AsiaGameHub (https://asiagamehub.com/) لا تقدم أي ضمانات أو تعهدات بشأن محتواها. التصنيف: أخبار عاجلة، تحديثات عامة توفر AsiaGameHub خدمات توزيع موجهة لقطاع الألعاب الإلكترونية (iGaming) للشركات والمؤسسات، مع الوصول إلى أكثر من 3,000 وسيلة إعلام آسيوية متميزة وأكثر من 80,000 من المؤثرين المتخصصين. وتُعد الجسر الأمثل لتوزيع محتوى iGaming والكازينو والرياضات الإلكترونية عبر منطقة الآسيان.
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Australia’s opposition criticizes Labor’s ‘unworkable’ advertising plans iGame

Australia’s opposition criticizes Labor’s ‘unworkable’ advertising plans

(AsiaGameHub) - The Australian Labor Party's proposed advertising reforms in Australia are facing scrutiny over their effectiveness, with politicians questioning the feasibility of plans aimed at curbing gambling advertisements on social media. The current proposals would require streaming and social media platforms, search engines, and websites featuring wagering content to implement a user sign-in process, verify users are over 18, and offer an opt-out option for gambling content. However, these measures are now at risk of being abandoned due to claims that they are 'unworkable'. This 'triple lock' system is intended to prevent children from being exposed to gambling advertisements and to allow adults to avoid such content if they choose. Nevertheless, politicians have pointed out that in numerous instances, adults and children share the same accounts on platforms like Spotify and YouTube. Furthermore, content such as podcasts often includes pre-recorded advertisements, making it difficult for platforms like Apple Podcasts to prevent individuals who have opted out from hearing gambling advertisements. Independent MP Kate Chaney informed The Guardian: "There is little real-world evidence to suggest an opt-out model will reduce the social, emotional and financial harms caused by gambling in Australia. “Calling it a ‘triple-lock’ makes it sound much more protective than it actually is – most families share streaming accounts and unless parents painstakingly go through each platform, website and streaming service and manually find and activate the opt-out options, gambling ads will continue to be seen.” In addition to the triple-lock, there will be limitations on the number of gambling advertisements permitted per hour on television, and a ban will be enforced during live sports broadcasts and during designated school drop-off and pick-up times. Gambling advertising has been a persistent issue for Labor, as the party has been under pressure to implement reforms since the release of the Murphy Report in 2023, which followed an inquiry into Australia’s online gambling market. Upon the announcement of these plans, Anika Wells, Minister for Communications, expressed her conviction that the reforms would 'break the connection between wagering and sport' and reduce its 'saturation' across the internet, radio, and television. Some of Australia's prominent sports podcasts, including Bloke in a Bar and Hello Sports, have significant ties to betting brands. Independent Senator David Pocock highlighted this connection as an illustration of how the 'predatory industry innovates and pivots quickly to target new mediums and markets'. “Protecting Australians, especially children and young people, from gambling advertising on popular online platforms, from podcasts to Spotify to YouTube, seems almost unworkable under the current proposal,” stated Pocock, who previously captained the Australian rugby union team and has been a vocal opponent of the gambling industry since entering politics. “The government’s own analysis found that this partial ban is going to cost more to enforce and deliver less benefits to the nation,” A report from Prime Minister Anthony Albanese’s Office of Impact Analysis (IRO) has projected that the government's plans, scheduled for implementation from January 1, 2027, will lead to a reduction in Australia's annual gambling expenditure by AU$62.7 million, or 0.8%. A spokesperson for Wells informed The Guardian that more 'specific definitions' will be provided to prevent loopholes as the legislation is developed ahead of its rollout in 2027. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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Genting Singapore Keeping Close Eye on Middle East Developments iGame

Genting Singapore Keeping Close Eye on Middle East Developments

(AsiaGameHub) - In the lead-up to the operator’s 2026 Annual General Meeting (AGM), Genting Singapore shared an update on the transformation of its Singapore resort, as well as its ongoing close monitoring of global economic headwinds driven by the Iran conflict. Most recently, the company renewed its Resorts World Sentosa license in November 2024, marking a shorter-than-standard renewal extension; typical renewal processes usually take three years. The firm has launched what it calls RWS 2.0, a $5 billion initiative to renovate the casino. When addressing questions about this project, Genting Singapore explained that it pursued the initiative amid the post-pandemic shifting landscape and Singapore’s evolving tourism strategy. Updating investors, the company said: “The Group has advanced its RWS 2.0 transformation in line with Singapore’s tourism strategy and maintained close communication with relevant authorities. The Board continues to supervise management’s implementation of improvement plans, and the Board is confident that the Group is well-prepared for the next assessment cycle.” Additionally, global tourism volatility and unrest are expected to escalate in the coming months, and Genting Singapore emphasized that it is continuing to track developments in the Middle East, noting that the situation remains uncertain ahead of its 2026 AGM. Genting’s concerns reflect the far-reaching impact of the Iran conflict, which continues to exert significant disruptive effects on global economies and the tourism industry. Responding to questions submitted ahead of its AGM, Genting Singapore shared that it “continues to actively track geopolitical shifts in the Middle East and evaluate potential impacts on its business and operational environment”. The operator added: “Given the dynamic, evolving nature of the situation, management remains focused on assessing a wide range of potential direct and indirect impacts, including possible effects on international travel volumes, cost levels, and broader macroeconomic sentiment. As the situation remains uncertain and open to change, it is too early to draw firm conclusions about the potential impacts on the Group. “The Group will continue to closely monitor developments and take appropriate action if conditions shift significantly. In the long term, the Group’s diverse integrated resort portfolio, robust financial standing, and Singapore’s status as a safe, well-regulated and well-connected travel destination all support its ability to navigate external uncertainties while sustaining operational resilience.” Recent developments in the Middle East show almost no signs of stabilizing, after US President Donald Trump announced plans to impose a blockade on the Strait of Hormuz, following failed weekend peace talks between Iran and the United States. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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LiveScore Group benefits from Netherlands withdrawal, yet faces greater challenges ahead iGame

LiveScore Group benefits from Netherlands withdrawal, yet faces greater challenges ahead

(AsiaGameHub) - More than a year after LiveScore Group chose to exit the Netherlands, the operator seems to be reaping rewards from its updated European strategy as it moves closer to profitability. The group— which runs LiveScore Media, LiveScore Bet, and Virgin Bet— pulled out of the Netherlands in November 2024 following the government’s announcement of a tax increase to 37.8% by January 2026. At the time, Sam Sadi, CEO of LiveScore Group, stated that this decision, combined with stricter advertising guidelines, made the market no longer commercially viable. This choice contributed to a reduction in operating losses up to March 2025, which nearly halved to £26.7m compared to the £50.7m reported in the 2024 financial year. The improved performance was driven by the strong results of LiveScore’s UK operations, where turnover rose from £139.2m to £175.6m. This offset revenue losses in LiveScore’s European operations— almost entirely due to its withdrawal from the Netherlands— and its activities in the rest of the world. Overall, turnover increased by £27.3m to £206.3m. Excluding the Netherlands, turnover was up by £33.5m to £194m. LiveScore described itself as being in an ‘expansion phase’, a claim supported by the recent launch of VirginBet in South Africa, and attributed its performance to gross profit outpacing investment. More questions than answers? While buoyed by the strong performance of its UK assets, ongoing market changes mean the next two years are a critical juncture for firms like LiveScore looking to strengthen their foothold in the jurisdiction. April marked the start of a new 40% tax on gross gambling revenue from online casino activity, making the market almost as challenging as the Netherlands. LiveScore has expressed confidence that its performance will provide ‘sufficient resilience’ to absorb the tax burden. However, the fact that 90% of its turnover comes from its B2C online gambling brands— plus the reality that last year’s financial growth hinged on UK turnover increases— leaves LiveScore vulnerable to the impact of the new tax framework. To get ahead of the changes, the group exited the Bulgarian market in December to refocus resources and ensure it remains ‘robust and agile’ in light of the UK budget. Since leaving the Netherlands, Sadi told SBC News the decision has been ‘validated’ as others ‘wasted’ capital trying to stay profitable despite tax headwinds. Now, LiveScore is one of the major companies seeking a path to profitability amid these shifts. Given the UK remains LiveScore’s primary market, its performance could allow the group to strengthen as smaller firms fall by the wayside under the increased financial burden. Outside the UK, LiveScore has begun expanding beyond Europe, where tax frameworks are often more beneficial for operators. As mentioned, after securing licenses from gambling regulators in Western Cape and Mpumalanga, LiveScore launched VirginBet in South Africa, building on its existing operations in Nigeria. Although LiveScore’s Rest of the World turnover dropped by 14% to £14.4m last financial year, Africa’s iGaming market continues to grow strongly, and launching in South Africa represents a significant opportunity. However, since the launch occurred after March 2025, the results— positive or negative— won’t be known for a considerable period. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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زيادة إيرادات LiveScore في FY25 حيث تفوقت العلامات التجارية على متوسط السوق البريطاني iGame

زيادة إيرادات LiveScore في FY25 حيث تفوقت العلامات التجارية على متوسط السوق البريطاني

(AsiaGameHub) - أفادت مجموعة LiveScore Group، ومقرها جبل طارق، بارتفاع بنسبة 15% في حجم التداول ليصل إلى 206.3 مليون جنيه إسترليني للأشهر الـ 12 المنتهية في 31 مارس 2025. ويعزى هذا النمو بشكل كبير إلى أدائها في المملكة المتحدة، حيث زاد حجم التداول بنسبة 26% ليصل إلى 175.6 مليون جنيه إسترليني خلال هذه الفترة. وقد شكل هذا 85% من إجمالي إيراداتها للسنة المالية 2025. تم إصدار أحدث أرباحها عبر Companies House يوم الجمعة. بالمقارنة، انخفض حجم التداول الأوروبي بنسبة 29% ليصل إلى 16.3 مليون جنيه إسترليني بعد أن أغلقت LiveScore عملياتها في هولندا في نوفمبر 2024 بسبب زيادة الضغط التنظيمي في السوق. وقد تسبب هذا الانسحاب في خسائر بلغت 6 ملايين جنيه إسترليني خلال فترة التقرير. أفاد محللون في Regulus Partners أن المشغل تجاوز نمو السوق في المملكة المتحدة. وأشارت مذكرة صدرت يوم الاثنين إلى أن علامتيها التجاريتين Livescore Bet و Virgin Bet تفوقتا على السوق بنسبة 20 نقطة مئوية. من المتوقع أن يتباطأ هذا النمو في عام 2026، حيث ارتفعت فاتورة LiveScore الضريبية في المملكة المتحدة إلى 40% من إجمالي الإيرادات الإجمالية (GGR) في أبريل بسبب زيادة ضريبة الألعاب عن بعد الحكومية. وتقدر Regulus أن هذا قد يكلف ما بين 20 مليون و 25 مليون جنيه إسترليني قبل تطبيق أي جهود للتخفيف. بالنسبة لبقية العالم، انخفض حجم التداول بنسبة 14% ليصل إلى 14.4 مليون جنيه إسترليني، وقدرت Regulus أن هذا قد يكون بسبب "الضعف في نيجيريا". حسب وحدة الأعمال، استحوذت B2C إلى حد بعيد على غالبية حجم تداولها في السنة المالية 2025 (90%). وفي الوقت نفسه، شكلت إعلانات B2B 9% من إجمالي حجم التداول خلال هذه الفترة. LiveScore FY25: الخلاصة ارتفع إجمالي الربح الصافي في سنتها المالية 2025 بنسبة 14% ليصل إلى 158 مليون جنيه إسترليني، بينما ارتفعت تكلفة المبيعات أيضًا بنسبة 18% لتصل إلى 48.4 مليون جنيه إسترليني. تكبدت المجموعة خسارة تشغيلية بلغت 26.7 مليون جنيه إسترليني، بانخفاض من 50.7 مليون جنيه إسترليني في عام 2024. وبلغت خسارة EBTIDA 15.2 مليون جنيه إسترليني، مسجلة تحسنًا سنويًا بنسبة 61%. في نوفمبر 2024، تكبدت المجموعة تكاليف بلغت 3 ملايين جنيه إسترليني تتعلق بإعادة الهيكلة والتبسيط. وقد تم الإبلاغ عن هذا البند كتكاليف تسريح العمال. ذكر تقرير أرباح المشغل أن هذا الانخفاض في الخسارة "نتج عن زيادة في إجمالي الربح تجاوزت الاستثمار الكبير المستمر في التسويق وعلامة Livescore التجارية". تم إطلاق علامة Virgin Bet التجارية التابعة لـ LiveScore في جنوب إفريقيا في مارس، مما يمثل أول تحرك لها خارج المملكة المتحدة. تم تقديم هذه المقالة من قبل مزود محتوى طرف ثالث. AsiaGameHub (https://asiagamehub.com/) لا تقدم أي ضمانات أو تعهدات بشأن محتواها. التصنيف: أخبار عاجلة، تحديثات عامة توفر AsiaGameHub خدمات توزيع موجهة لقطاع الألعاب الإلكترونية (iGaming) للشركات والمؤسسات، مع الوصول إلى أكثر من 3,000 وسيلة إعلام آسيوية متميزة وأكثر من 80,000 من المؤثرين المتخصصين. وتُعد الجسر الأمثل لتوزيع محتوى iGaming والكازينو والرياضات الإلكترونية عبر منطقة الآسيان.
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Robinhood يحدّد بعض عقود أسواق التنبؤ وسط المخاوف المتعلقة بالتجارة الداخلية iGame

Robinhood يحدّد بعض عقود أسواق التنبؤ وسط المخاوف المتعلقة بالتجارة الداخلية

(AsiaGameHub) - قامت منصة التداول للمستثمرين الأفراد Robinhood بتقييد نطاق أسواق التوقعات التي تقدمها، وسط مخاوف متزايدة من إساءة استخدام عقود الأحداث للتداول من الداخل والمعلومات المتميزة. وقال جوردان سينكلير، رئيس Robinhood UK، لصحيفة الفاينانشال تايمز يوم الأحد، إن الشركة "تركز بشدة على إساءة استخدام السوق والتداول من الداخل". وأوضح سينكلير أن Robinhood لا توفر عمدًا الوصول إلى جميع أنواع أسواق التوقعات أو عقود الأحداث. وأضاف: "هناك بعض الأسواق التي اخترنا ألا نقدمها لأنها ليست مناسبة لعملائنا، وأعتقد أن هذه هي الطريقة التي يمكنك من خلالها التنقل في هذا العالم." تتوفر أسواق التوقعات في Robinhood حاليًا فقط في الولايات المتحدة. توترات تنظيمية على مستوى الصناعة يعكس هذا القرار مخاوف أوسع في السوق بشأن التداول من الداخل. وقد اكتسبت أسواق التوقعات، التي تمكن المستخدمين من تداول العقود بناءً على نتائج الأحداث المستقبلية، زخمًا بين المستثمرين الأفراد. ومع ذلك، تواجه الجهات المشغلة تدقيقًا due diligence due diligence due diligence due diligence due diligence due diligence due diligence due 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diligence due diligence due diligence due diligence due diligence due diligence due diligence due diligence due diligence due diligence due diligence due diligence due diligence due تم تقديم هذه المقالة من قبل مزود محتوى طرف ثالث. AsiaGameHub (https://asiagamehub.com/) لا تقدم أي ضمانات أو تعهدات بشأن محتواها. التصنيف: أخبار عاجلة، تحديثات عامة توفر AsiaGameHub خدمات توزيع موجهة لقطاع الألعاب الإلكترونية (iGaming) للشركات والمؤسسات، مع الوصول إلى أكثر من 3,000 وسيلة إعلام آسيوية متميزة وأكثر من 80,000 من المؤثرين المتخصصين. وتُعد الجسر الأمثل لتوزيع محتوى iGaming والكازينو والرياضات الإلكترونية عبر منطقة الآسيان.
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How a massive illegal gambling ring swamped a court in Southern Africa iGame

How a massive illegal gambling ring swamped a court in Southern Africa

(AsiaGameHub) - Officials in the African country of Eswatini are rushing to secure an alternative court venue, as the scale of the illegal gambling syndicate uncovered in the nation far exceeded initial expectations. Over the past month, the Royal Eswatini Police Service has arrested 146 foreign nationals, who stand accused of operating both an online gambling network and a fraudulent scheme. However, authorities are now being pushed to find a new location for the legal proceedings, after preliminary hearings confirmed the Mbabane Magistrates’ Court does not have enough space. Per reports from the Times of Eswatini, supporters of the accused had to wait outside the building, which prompted the lead defense counsel to ask if an alternative venue would be arranged. Principal Magistrate Fikile Nhlabatsi, who is presiding over the proceedings, proposed moving the trial to another higher-capacity courtroom elsewhere in Eswatini. She also put forward a suggestion that male and female defendants be brought to the court separately. Most of the 146 arrested individuals are from Asia, originating from places including China, the Philippines, Malaysia and Taiwan. A small number of the suspects also come from Brazil. Nearly all of the detained people were found to have entered Eswatini illegally, and the criminal operations are believed to have targeted victims based outside of the country. During the raids, many of which were conducted at hotels scattered across Eswatini, police discovered that rooms had been transformed into temporary call centers and workstations fitted with computers and mobile devices. In a pattern common to other scam operation sites, one hotel room had been designed to look like a police station, and was used to trick victims into believing they were communicating with legitimate law enforcement officials. The ongoing criminal case in Eswatini points to a major expansion of casino-linked scam operations, which have continued to raise widespread concern across Southeast Asia. In particular, the government of Cambodia is facing heavy pressure to address concerns that the country has become a hub for these types of operations, after human rights charity Amnesty International accused local lawmakers of "deliberately ignoring a long list of human rights abuses" tied to compounds in the nation. A report released by the charity in June 2025 identified 53 scam compounds, more than half of which are connected to casinos, as criminal gangs often repurpose disused casinos and hotels into fraud operation centers. More recently, Amnesty flagged 12 casinos that the Cambodia Commercial Gambling Management Commission (CGMC) granted approval to between December 2025 and January 2026, noting that these sites operate as scam compounds where alleged human rights abuses have been documented. The trial of the 146 people arrested in Eswatini is scheduled to begin on 12 June. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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يواصل BC.GAME جهوده في التوسع في الأسواق المنظمة مع إطلاق خدماته في نيجيريا iGame

يواصل BC.GAME جهوده في التوسع في الأسواق المنظمة مع إطلاق خدماته في نيجيريا

(AsiaGameHub) - قامت BC.GAME بغزو نيجيريا بعد الحصول على رخصة رهان رياضي و казино، حيث تستمر المشغل في توسيع نطاقها إلى الأسواق الأفريقية المنظمة. أعلنت الشركة الخطوة يوم الاثنين، حيث بدأت خدمة سوق الرهانات الرياضية والكازينو في نيجيريا تحت نطاقها الجديد bcbet.ng. حصلت BC.GAME على الرخصة من سلطة لاغوس للقمار واللوتيريا. هذا يجعل نيجيريا ثاني سوقها المنظمة بعد أن حصلت الشركة على رخصة في كينيا العام الماضي. تعمل الشركة من أنجوان، مع رخصة قمار محلية. قال Kar Kheng Giam، الذي تم تعيينه رئيساً لمنظمة BC.GAME الشهر الماضي، أن الشركة تعطي الأولوية لتجربة سهلة الاستخدام للمراهنين في سوق نيجيريا العالي الإمكانات. “تترابط تجربة المستخدم اليوم ارتباطاً وثيقاً بالوضوح والاتساق والشفافية،” أوضح Giam. “عند توسيع نطاقنا إلى أسواق منظمة جديدة مثل نيجيريا، نركز على جعل المنصة أسهل الفهم مع الاستمرار في تحسين كيفية التواصل مع مستخدمينا. “نيجيريا موطن أحد أكثر مجتمعات المشجعين الرياضيين شغفاً في العالم، مع ثقافة قوية حول футбол واهتمام متزايد سريعاً في الألعاب الرقمية. هذا الإطلاق يسمح لنا بدمج هذه العناصر في سوق ذات إمكانات طويلة الأجل كبيرة.” سوق مثيرة في نيجيريا السكان الشبابي في نيجيريا وانتشار الهواتف المحمولة المتزايد جعلها أحد أسواق القمار الناشئة الأكثر سخونة في العالم. أقدمت الإحصائيات الأخيرة من H2 Gambling Capital على تقدير إجمالي الفوز الإلكتروني الإجمالي بـ 1.17 مليار دولار في نيجيريا العام الماضي، متوقعاً أن يصل إلى ما يقرب من 2.5 مليار دولار بحلول نهاية عام 2030. تحدثت BC.GAME عن الإمكانات في إعلانها، قائلة: “تُنظر إلى نيجيريا كسوق كازينو و رهان رياضي عالي الإمكانات، مع نمو ثابت ومستمر مدفوع بواسطة سكانها الشبابي، الذين يُعتمدون على الهواتف المحمولة أولاً، وانتشار الإنترنت المتزايد وطلب متزايد للترفيه الرقمي وتجارب الرهان في الوقت الفعلي، إلى جانب بيئة تنظيمية تستمر في النضوج.” BC.GAME لديها أيضاً رخصة في أنجوان قالت الشركة أن إطلاقها في نيجيريا يُشكل جزءاً من استراتيجيتها الأوسع لتوسيع نطاقها إلى الأسواق المنظمة، حيث تمتلك BC.GAME أيضاً رخصة في أنجوان. لم تكن BC.GAME خالية من الجدل، مع ذلك، سحبت رخصتها في كوراساو في ديسمبر العام الماضي، مستشيرة “بيئة تشغيل معادية بشكل متزايد”. تبع هذا القرار حكم محكمة في نوفمبر أعلن عن إفلاس BC.GAME بعد فشلها في دفع أموال اللاعبين التي كانت تُعترض عليهم. تم أيضاً سحب رخصة التميز الأبيض (white label) لـ BC.GAME في المملكة المتحدة، مما أثار قلقًا بشأن صفقة الرعاية التي تُعقد مع نادي Leicester City الإنجليزي. لديها تاريخ تشغيل كعامل خارجي بدون رخصة محلية في عدد من الأسواق العالمية. Kyle Goldsmithكان Kyle مع Clarion منذ ديسمبر 2023، متجئاً من عالم الصحافة الرياضية، ثم أصبح مراسلاً كبيراً يتعامل مع أمريكا اللاتينية في iGB. تم تقديم هذه المقالة من قبل مزود محتوى طرف ثالث. AsiaGameHub (https://asiagamehub.com/) لا تقدم أي ضمانات أو تعهدات بشأن محتواها. التصنيف: أخبار عاجلة، تحديثات عامة توفر AsiaGameHub خدمات توزيع موجهة لقطاع الألعاب الإلكترونية (iGaming) للشركات والمؤسسات، مع الوصول إلى أكثر من 3,000 وسيلة إعلام آسيوية متميزة وأكثر من 80,000 من المؤثرين المتخصصين. وتُعد الجسر الأمثل لتوزيع محتوى iGaming والكازينو والرياضات الإلكترونية عبر منطقة الآسيان.
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Vegangster CPO outlines the future of user experience in iGaming iGame

Vegangster CPO outlines the future of user experience in iGaming

(AsiaGameHub) - With iGaming platforms facing an overflow of content, the ability for users to discover games has become a key area for engagement. Vegangster Chief Product Officer Michael Oziransky joins iGaming Expert to discuss how innovative interface designs, insights from data, and operational tools are transforming the player's path. He details the move towards more dynamic, efficient, and personalized discovery—from TikTok-inspired scrolling to AI-powered experiences—and what operators must do to remain competitive in a complex market. iGaming Expert: Most casino lobbies still resemble long slot catalogues. Why has discovery remained such a weak point in iGaming UX, despite advances in AI and personalization elsewhere? Michael Oziransky: To begin, clear trends are beginning to surface. For instance, we have created our own "Scroll & Play" feature, which offers a different method for content discovery, modeled after TikTok-like interfaces. This is not unique to us; other firms are investigating similar ideas, and the foundational technology is becoming more popular. The current difficulty lies in merging these new interfaces with conventional casino lobbies. Some operators are taking the bold step of launching brands that are completely based on this format, indicating a potential direction for the market. Vegangster CPO Michael Oziransky Nevertheless, the player's experience is just one component. The operator's experience is just as vital. To support video-based discovery, operators require powerful back-office tools to manage and organize content effectively. A primary objective for us this year is converting these ideas into scalable, ready-for-production tools that operational staff can use effortlessly within their current workflows. iGX: With more and more games overflowing an already saturated market, is content discovery more important than the process of developing the titles itself? MO: In my view, content discovery does not surpass game development in importance. The game is still the fundamental product. The primary purpose of discovery is to attract players to engage with the games. Having said that, there are noteworthy trends on the horizon. We are observing an increase in dynamic and even procedurally generated content related to slots, with some suppliers providing tools for easier customization of game elements. The convergence of these trends might adjust the emphasis somewhat, but it is still in the early stages. iGX: What data signals are most valuable today for understanding player intent in real time? MO: The answer varies by player segment, but from an operational standpoint, a crucial metric is the duration between discovering a game and placing a real-money wager. We pay close attention to conversion rates within the discovery process, such as the number of interactions or "swipes" a user makes before choosing a game and betting. This offers a precise measure of the discovery experience's effectiveness. iGX: Is content discovery becoming more algorithm-based over time or is human curation still relevant for it? MO: The strategy is evolving into a hybrid model. For VIPs or established users, human curation continues to be important. Operators have deep knowledge of these players and can craft highly tailored experiences manually. For the general audience, however, algorithmic suggestions are indispensable. The massive amount of content necessitates automation. Commercial considerations also factor in, like promotional spots or the strategic highlighting of specific games. In summary, discovery will predominantly use recommendation systems, supplemented by strategic human input where it is most beneficial. iGX: Vegangster identified the familiarity of scrolling for users and introduced the Scroll and Play casino lobby as a way to innovate the content browsing experience. What other user habits or trends do you see as potential opportunities for the industry to explore? MO: Substantial potential exists in AI-driven interactions, specifically involving AI assistants, characters, or companions that can redefine user engagement with platforms. This could impact not just navigation but also in-game involvement and wider gamification approaches. Gamification has been largely unchanged for a long time, typically featuring leaderboards and tournaments, but there is ample opportunity to completely reimagine it. Progress in large language models, particularly concerning voice and interactive capabilities, could lead to more dynamic and absorbing experiences. iGX: How do you balance the personalization approach with responsible gambling standards? MO: Fundamentally, responsible gambling is about implementing proper safeguards: self-exclusion options, time limits, and other control features. Personalization does not alter this principle. No matter what content is suggested, these protective measures must be consistently applied. The same behavioral indicators should activate responsible gambling protocols, irrespective of the discovery method used. iGX: If you were launching an online casino today, what discovery features would you consider non-negotiable to compete in 2026 and beyond? MO: For a new casino today, flexibility would be an essential feature. Operators require complete command over the interface, be it a classic lobby or a scroll-based one, to enable continuous experimentation, testing, and optimization. This adaptability must also apply to the back office, allowing teams to implement modifications rapidly and effectively. A seamlessly integrated ecosystem with all required tools is crucial for agility and performance. A further significant opportunity involves more effectively blending sportsbook functionalities into casino interfaces. These are frequently separate at present, but incorporating live feeds, betting patterns, and streaming content into cohesive, dynamic interfaces could greatly boost user engagement. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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Vegangster CPO Explores the Future of iGaming UX iGame

Vegangster CPO Explores the Future of iGaming UX

(AsiaGameHub) - As iGaming platforms contend with content saturation, discovery has become a pivotal battleground for user engagement. Vegangster CPO Michael Oziransky sits down with iGaming Expert to examine how new interface models, data-driven insights, and operational tools are redefining the player experience journey. Covering everything from TikTok-inspired scrolling to AI-powered experiences, he breaks down the move toward more dynamic, efficient, and tailored discovery processes—plus what operators need to do to remain competitive in an ever-more intricate ecosystem. iGaming Expert: The majority of casino lobbies still look like extended slot catalogues. Even with AI and personalization advances in other sectors, why has discovery stayed a gap in iGaming user experience? Michael Oziransky: First off, I believe distinct trends are beginning to surface. For instance, we’ve created our own “Scroll & Play” feature—an alternative content discovery method inspired by TikTok’s interface. We’re not the only ones; other firms are also experimenting with similar ideas, and the supporting technology is growing in popularity. The current challenge is integrating these new interfaces with traditional casino lobbies. Some operators are even launching brands fully centered on this format—a daring step, but one that hints at the market’s future direction. Vegangster CPO Michael Oziransky That said, player experience is just one piece of the puzzle. Operator experience matters just as much. For video-based discovery to work, operators need strong back-office tools to manage and curate content effectively. A top priority for us this year is turning these ideas into scalable, production-ready tools that operational teams can use smoothly without interrupting their current workflows. iGX: As more games flood an already saturated market, is content discovery more vital than the game development process itself? MO: I don’t believe content discovery takes precedence over game development. At the end of the day, the game is still the core product. Discovery’s main purpose is to get players to engage with those games. That being said, there are emerging trends to keep an eye on. We’re seeing more dynamic or even AI-generated content related to slots, with some providers already offering tools to simplify game element customization. These combined trends might shift the balance a bit, but it’s still early days. iGX: Which data signals are most valuable right now for understanding player intent in real time? MO: It varies by player segment, but from an operational standpoint, one of the most key metrics is the time it takes a player to go from discovering a game to placing a real-money bet. We closely analyze conversion rates within the discovery process—like how many interactions or swipes a player makes before choosing a game and placing a bet. This helps us gauge how effective the discovery experience is. iGX: Is content discovery becoming increasingly algorithm-driven, or does human curation still play a relevant role? MO: I’d say the approach is becoming a hybrid. For VIP players or long-term users, human curation still has a key role. Operators know these players well and can craft highly personalized experiences via manual setup. For the wider player base, though, algorithm-powered recommendations are a must. The sheer amount of content makes automation necessary. At the same time, commercial factors like promotional placements or strategic positioning of specific games also factor in. All in all, most discovery experiences will rely more and more on recommendation engines, with targeted human input where it brings the most value. iGX: Vegangster recognized that scrolling is familiar to users and launched the Scroll and Play casino lobby to innovate content browsing. What other user habits or trends do you think the industry could explore as opportunities? MO: There’s a lot of potential in AI-driven experiences—especially AI assistants, characters, or companions that can change how users interact with platforms. This could impact not just navigation but also in-game engagement and overall gamification strategies. Gamification has stayed fairly static for years, with leaderboards and tournaments as standard features—but there’s space to completely reimagine the concept. Progress in large language models, especially in voice and interactive capabilities, could open up more dynamic and immersive experiences. iGX: How do you balance personalized approaches with responsible gambling standards? MO: At its heart, responsible gambling depends on having the right safeguards: self-exclusion, timeouts, and other control tools. Personalization doesn’t change this at its core. No matter what content is recommended, those protections need to stay consistent. The same behavioral signals should trigger responsible gaming actions, regardless of the discovery layer. iGX: If you were launching an online casino now, what discovery features would you see as non-negotiable to compete in 2026 and beyond? MO: If I were launching a casino today, flexibility would be a must-have feature. Operators need full control over the interface—whether it’s a traditional lobby or a scroll-based experience—to experiment, test, and optimize on an ongoing basis. This flexibility has to extend to the back office, letting teams make changes quickly and effectively. A well-integrated ecosystem with all necessary tools is key for speed and performance. Another major opportunity is better integrating sportsbook features into casino interfaces. Right now, these are often separate experiences, but combining live feeds, betting trends, and streaming content into unified, dynamic interfaces could boost engagement significantly. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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جنتينغ على رفاهية من تجديد ترخيص RWS، مع الوعي بفعل حرب إيران iGame

جنتينغ على رفاهية من تجديد ترخيص RWS، مع الوعي بفعل حرب إيران

(AsiaGameHub) - قالت شركة Genting Singapore Ltd، التي تدير منتجع وورلد سينتوسا (RWS)، إنها في "موقع جيد" للحصول على ترخيص ألعاب مُجدد لمدة ثلاث سنوات هذا العام. في سابقة للسوق، قامت هيئة تنظيم القمار في سنغافورة (GRA) بتجديد ترخيص الألعاب للمنتجع بشكل مؤقت، لمدة عامين بدلاً من ثلاثة، في فبراير 2024. حيث استشهدت بأداء دون المستوى من 2021 إلى 2023، وتساءلت عن قدرة RWS على الحفاظ على "وجهة سياحية جذابة". ردًا على ذلك، قامت RWS بتسريع وتيرة مشروع توسعة الواجهة المائية البالغة قيمته 5.3 مليار دولار أمريكي والمصمم لتعزيز عدد الزوار ودعم الإقامات الأطول. متعهدة "بتعزيز جاذبيتها كوجهة نمط حياة فاخرة للسكان المحليين والسياح"، أضافت حديقة Minion Land الترفيهية؛ وفندق Laurus المتكون بالكامل من سويتات؛ ومنطقة واسعة للمطاعم والتجزئة تسمى Weave. وأدرجت هيئة سنغافورة للسياحة (STB) أكواريوم سنغافورة الجديد (Singapore Oceanarium) ضمن "الإضافات البارزة" للمشهد السياحي. كجزء من توسعة RWS 2.0، افتتح أكواريوم سنغافورة في يوليو 2025. في تصريحات للمساهمين يوم الجمعة، عزت Genting Singapore فترة الترخيص المختصرة إلى التأثير العالمي لجائحة كوفيد-19. وقالت: "منذ ذلك الحين، قامت المجموعة بتقديم تحول RWS 2.0 بما يتماشى مع استراتيجية السياحة في سنغافورة"، وأضافت: "المجموعة في موقع جيد لدورة التقييم القادمة." وجّهت Genting هذه التعليقات قبل اجتماعها العام السنوي، المقرر عقده في 15 أبريل. Genting Singapore 'تدير الشكوك الخارجية' وفقًا لهيئة سنغافورة للسياحة (STB)، زار 19.9 مليون سائح دولي سنغافورة في عام 2025، بزيادة 2.3% على أساس سنوي. وتتوقع استقبال 17 إلى 18 مليون سائح هذا العام، "وهو نهج متزن نظرًا لعدم اليقين الاقتصادي العالمي وعدم الاستقرار السياسي الذي يؤثر على أنماط السفر عالميًا". وبالمثل، تدرك Genting Singapore التوترات العالمية، وتأثيرها المحتمل على السياحة. وقالت: "تواصل المجموعة مراقبة التطورات الجيوسياسية في الشرق الأوسط بنشاط"، و"نظرًا للطبيعة المتطورة للوضع"، ستواصل مراقبة "تدفقات السفر الدولية، وظروف التكلفة، والمشاعر الاقتصادية الكلية الأوسع". "على المدى الطويل، تدعم عروض المنتجع المتكامل المتنوعة للمجموعة، ومركزها المالي القوي، ووضع سنغافورة كوجهة آمنة ومنظمة جيدًا وموصولة جيدًا، قدرتها على إدارة الشكوك الخارجية مع الحفاظ على المرونة التشغيلية." سجلت Genting Singapore أرباحًا أقل لعام 2025 بسبب تكاليف التطوير، ومواصلة عمليات التجديد، وانخفاض معدل الفوز في الكازينو. حيث سجلت انخفاضًا بنسبة 17% على أساس سنوي في الأرباح قبل الفوائد والضرائب والإهلاك والاستهلاك (EBITDA) المعدلة، وانخفاضًا بنسبة 3% على أساس سنوي في إيرادات المجموعة ككل إلى 1.93 مليار دولار أمريكي. وانخفضت إيرادات الألعاب بنسبة 6% إلى 1.26 مليار دولار أمريكي، وانخفضت صافي الأرباح بنسبة 33% مقارنة بعام 2024. لكن الإيرادات غير المتعلقة بالألعاب نمت قليلاً، بنسبة 3% إلى 669 مليون دولار. في مقابلة عام 2025 مع CNBC، وعدت الرئيسة التنفيذية لـ RWS، لي شي رو، بأن المنتجع سيكون "مستعدًا" عندما يعيد المنظمون تقييم مدى ملاءمة ترخيصه قبل تجديده في فبراير 2027. Marjorie Prestonبدأت مارجوري بريستون مسيرتها في مجال الألعاب في عام 2007 وركزت على أسواق الألعاب الآسيوية منذ عام 2020. خارج العمل، تكتب عن السفر والسينما وتعزف على الطبول. تم تقديم هذه المقالة من قبل مزود محتوى طرف ثالث. AsiaGameHub (https://asiagamehub.com/) لا تقدم أي ضمانات أو تعهدات بشأن محتواها. التصنيف: أخبار عاجلة، تحديثات عامة توفر AsiaGameHub خدمات توزيع موجهة لقطاع الألعاب الإلكترونية (iGaming) للشركات والمؤسسات، مع الوصول إلى أكثر من 3,000 وسيلة إعلام آسيوية متميزة وأكثر من 80,000 من المؤثرين المتخصصين. وتُعد الجسر الأمثل لتوزيع محتوى iGaming والكازينو والرياضات الإلكترونية عبر منطقة الآسيان.
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Admiral and Yggdrasil Extend European Partnership to Serbia iGame

Admiral and Yggdrasil Extend European Partnership to Serbia

(AsiaGameHub) - Admiral has secured its third European market collaboration with Yggdrasil, marking a new partnership between the operator and the games studio in Serbia. Players using the operator’s platform in the Serbian iGaming sector now have access to Yggdrasil’s gaming library, featuring the studio's newest releases alongside a curated collection of YGG Masters titles. Bogdan Miladinovic, Head of Online Casino at Admiral Serbia, stated: “We are thrilled to bring Yggdrasil’s content to our Serbian players. “As a market-leading operator, teaming up with a reputable content provider like Yggdrasil aligns with our commitment to providing top-tier games and an elevated player experience.” Through an integration via the Bragg Gaming Group platform, Admiral now offers over 100 titles from Yggdrasil’s portfolio, including popular games such as Raptor 2, Vikings Go Berzerk, and Valley of the Gods. Giovanni Fodera, Regional Manager at Yggdrasil, remarked: “Admiral has established itself as a vital partner for Yggdrasil. Following our successful expansion in Italy and Croatia, moving into the Serbian market was the logical progression. “We are eager to deepen our partnership and continue expanding our footprint across all of Admiral’s operational territories.” Earlier this year, Admiral also launched Yggdrasil’s content across its Italian and Croatian platforms. Paulina Ostrzycka, Client Success Manager at Yggdrasil, noted: “Launching with AdmiralBet represents a significant achievement, as it serves as Yggdrasil’s debut operator partnership in Croatia. “The Croatian market is well-suited for our games, and our collaboration with Bragg has facilitated a seamless rollout, allowing us to reach new audiences rapidly. We are enthusiastic about building on this momentum with a robust initial selection and a defined schedule for future content releases.” Žarko Žuvela, Head of Online at Admiral, added: “Our goal is to provide a premium online casino experience, and our partnership with Yggdrasil allows us to enhance the standard for our Croatian players. “Their games are recognized for their immersive mechanics and high-quality entertainment, and we are pleased to have them live on Admiral.hr, with further content additions planned as we continue to grow and refine our platform.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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Vegangster Strengthens AI Integration With MCP iGame

Vegangster Strengthens AI Integration With MCP

(AsiaGameHub) - Vegangster has enhanced the integration of artificial intelligence into its platform by incorporating the Model Context Protocol (MCP). The AI developer Anthropic originated the term MCP, which describes a standardized method for tools to interface with AI applications, enabling AI to comprehend context, access data, and execute tasks. An illustration of this is how Anthropic's AI assistant, Claude, can derive context from applications like Google Drive. Applying this to the iGaming sector, Vegangster stated that this integration will enable the company to standardize the interaction of AI agents with its platform systems across various functions, thereby eliminating the necessity for distinct integrations. For instance, partners will be able to deploy AI agents to address player support inquiries or utilize prompts to refine player lists, analyze performance metrics, and modify configurations. Michael Oziransky, Vegangster's Chief Product Officer, remarked: “The interaction of AI agents with our platform represents a significant transformation. The applications we observe currently are merely the most apparent ones. “The true benefit of MCP lies in its adaptability. This innovation paves the way for entirely novel operational approaches and development opportunities atop the platform. We are proud to be pioneers in introducing this to iGaming.” Vegangster indicated that the integration is presently in its beta phase, with plans for broader availability anticipated in the near future. Last month, Vegangster’s Chief Executive Officer, Max Chertkov, conveyed his conviction to iGaming Expert that AI is poised to evolve into a 'fundamental operational layer within contemporary casinos'. He stated: “Through instant responses and continuous 24/7 operation, AI minimizes friction during critical points in the player experience. This consistent performance aids in sustaining activity and fostering extended player lifecycles, all without necessitating a continuous expansion of support teams.” Nevertheless, Chertkov cautioned that human discretion remains crucial for handling non-standard and contentious situations. “An escalation framework is the optimal approach: allow AI to manage the initial level, and then have your human team intervene when solutions are required,” he further explained. Interested in more content of this nature? Explore the new SBC Media YouTube Channel, the dedicated hub for all multimedia from SBC, where our team provides in-depth coverage of major stories across the sports betting, iGaming, affiliate, and payments sectors. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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