Singapore – December 22, 2025 – (SeaPRwire) – Asia Pricing Professionals (APP), the leading pricing and commercial excellence community in Asia-Pacific, today announced a major expansion of its professional development, certification, and community platform for 2026. The expanded portfolio positions APP as the region’s most comprehensive ecosystem for pricing, value management, and revenue excellence.
Central to the 2026 expansion is a strategic partnership with the Professional Pricing Society (PPS), connecting global best practices with regional execution to support individuals, teams, and organizations as pricing evolves into a strategic, AI-enabled business capability.
Comprehensive Pricing Training & Global Certifications
From 2026, APP members will gain access to 100+ on-demand pricing courses through its collaboration with PPS, covering the full pricing and monetization lifecycle — from foundational principles to advanced real-world application.
The curriculum spans:
- Pricing strategy and value creation
- Pricing analytics and data-driven decision-making
- Execution, governance, and price realization
- Negotiation and deal pricing
- SaaS and XaaS monetization models
- AI-enabled pricing and advanced analytics
- Organizational design and change management
In addition, APP will offer globally recognized certifications, including the Certified Pricing Professional (CPP®) designation — the only worldwide credential synthesizing the art and science of pricing — and a new AI Pricing Certification, designed to help professionals apply artificial intelligence responsibly and effectively in pricing, forecasting, and commercial decision-making.
Two Flagship APP Conferences in Singapore (2026)
As part of its expanded offering, APP will host two one-day flagship conferences in Singapore in 2026, bringing together senior pricing, commercial, and revenue leaders from across Asia-Pacific.
- APP Conference 1
- 5 March 2026 | Singapore
- Theme: Smart Value: AI and the Future of Pricing & Revenue Growth
The conference will explore how AI, analytics, and advanced pricing capabilities are transforming value creation, pricing decisions, and sustainable revenue growth.
Key topics include AI-driven pricing, predictive analytics, price corridors, deal pricing, execution excellence, and ethics and governance in AI-enabled pricing.
- APP Conference 2
- 15 October 2026 | Singapore
- Theme: Total Revenue Excellence: Integrating Pricing, Profitability & Commercial Performance
This event will focus on breaking organizational silos between Pricing, Sales, Finance, Revenue Management, and Commercial Operations to drive end-to-end revenue and profit performance.
Key topics include deal desk design, discount discipline, KPI alignment, commercial operating models, and scaling revenue excellence across regions.
Face-to-Face Training & Regional Networking
Immediately following each conference, APP will deliver in-person, instructor-led training programs in Singapore on 6 March and 16 October 2026. These hands-on sessions focus on applied execution and advanced case work, and both count toward CPP® certification credits.
In the second half of 2026, APP will also launch its “Five Big Cities” Networking Tour, with events planned in:
- Bangkok
- Jakarta
- Manila
- Shanghai
- Singapore
Each event will feature curated networking, practitioner roundtables, and thought leadership discussions, strengthening APP’s role as a regional connector between local markets and global best practices.
An Integrated Pricing Ecosystem for Asia-Pacific
Together, APP’s training, certifications, conferences, live programs, and regional networking form a single integrated ecosystem designed to:
- Build pricing and commercial capability at scale
- Bridge theory with real-world execution
- Support career progression and organizational maturity
- Advance ethical, data-driven, and AI-enabled pricing across Asia-Pacific
About Asia Pricing Professionals (APP)
Founded in 2010, Asia Pricing Professionals is a not-for-profit community dedicated to advancing pricing, value management, and commercial excellence across Asia-Pacific. APP connects practitioners, leaders, and organizations through education, certification, events, and peer collaboration.
Social Links
LinkedIn: https://www.linkedin.com/groups/3813123/
Instagram: https://www.instagram.com/asiapricingprofessionals
Media contact
Brand: Asia Pricing Professionals
Contact: Media team
Email: deepaksood@asiapricingprofessionals.org
Website: https://asiapricingprofessionals.org